This season’s prettiest maxi dresses to fall in love with

This season’s prettiest maxi dresses to fall in love with

Maxi dresses are this season’s go-to dress length for parties, weekends and work. Shop our favourite styles…

Not one for mini or midi dresses this summer? You’ll be pleased to hear maxi dresses are still on the agenda for the 2019 summer trends. But make no mistake, there’s nothing classic about this season’s take on the wardrobe essential. With luxurious textures clashes, 70s bohemian and minimal 90s styles hitting the rails, there’s never been a better time to update your dress collection.

Maxi dress trends

Are you feeling this season’s minimalist mood? Then references the 90s with silk and velvet slip dresses, strapless column dresses and everyday-ready jumper dresses. H&M maxi dresses are suitably paired back and the perfect holiday essential.

Alternatively, are you into all things boho and feminine? We’ve got a feeling you’ll love a floaty printed floor-sweeper. Complete your throwback look with an oh-so-chic fringed bag and denim jacket. There are some amazing Ganni dresses in the sale right now.

If you like a pop of colour, then you’re in luck. We’ve got everything from bright florals to bright checks, with a splash of neon. See Tory Burch maxi dresses and Max Mara dresses for some serious colour blocking. Wallflowers, abstain.

Wedding guest outfit ideas

If the invites are racking up for this summer’s weddings, bag yourself a versatile floor-skimmer that can be reworked throughout the season. Maxi dresses are a great choice for formal occasions when complemented with a statement clutch and strappy heels – Zimmermann, Kitri and Rixo are among our go-to brands when it comes to choosing something special.

If you want to try your hand at one of this season’s more daring trends, consider shopping for maxi dresses with a lace insert or cut-out detail. Team with statement sandals for a striking new season look. We love high street brands Zara, & Other Stories and Mango for trendier pieces.

From cosy weekend knitted staples to workwear-appropriate long shirts, or even a summer-holiday ready off-the-shoulder chambray number, there’s a dress for all shapes, styles and budgets right here.

Where to buy maxi dresses

We’ve scoured the high street and designer fashion stores to find the best maxi dresses in the shops right now. Click through to shop our edit.

The post This season’s prettiest maxi dresses to fall in love with appeared first on Marie Claire.

Five fashion pieces we’re buying in support of World Ocean Day

Five fashion pieces we’re buying in support of World Ocean Day

On 8th June, the world will celebrate World Oceans Day, a day dedicated to the preservation of our oceans and their natural habitat. Because in case you didn’t know, it’s not looking good. In fact research shows that by 2050, there will be more plastic in the ocean than fish, if we don’t change the way we’re living, fast.

Plastic and waste are killing our oceans, and it’s our responsibility to promote sustainable and eco-friendly living as much as we can. Which is why many brands are rallying to raise awareness. Here are five fashion pieces I’ve got on my radar, that are either made with recycled plastic and ocean rubbish, or have proceeds which will go to campaigns such as Save The Sea.

This is a great way to start, but remember there is so much more you can do at home to be more sustainable.

Rêve En Vert Save The Sea t-shirt

The Environmental Justice Foundation has asked Rêve En Vert, the sustainable luxury online e-tailer, to design a t-shirt for their campaign Save The Sea. Co-Founder Cora Hilt chose to focus on the plastic pollution problem within our oceans.  Made in a zero waste factory on the Isle of Wight that uses solar energy and organic material. 100% of the proceeds of the t-shirt sold will go to the Save The Sea campaign to help the regeneration and protection of our oceans, aiming to raise awareness of conserving marine biodiversity and combatting human rights abuses at sea.

Reformation ECONYL® swimwear at FARFETCH

On Friday 7th May, Reformation is dropping a swimwear collection on FARFETCH and on its own site. Made from ECONYL®, a regenerated nylon fibre developed by global textile manufacturer, Aquafil, and made out of things like fishing nets, fabric scraps, carpet flooring, and industrial plastic from landfills and oceans all over the world. That waste is sorted, cleaned, and recycled back to nylon fibre through a regeneration and purification process. It has the potential to be recycled infinitely, which helps create a more circular fashion system.

adidas x Parley

adidas and Parley have been working together to fight for plastic-free and have created a line of activewear and trainers together, made with at least 75% plastic waste.

Shop now: ALPHAEDGE 4D SHOES for £249.95 from adidas

World Oceans Day Together We Can Tote Bag

This is made from 100% organic cotton, the perfect replacement for plastic bags. Proceeds will support World Oceans Day and their work in keeping the oceans clean.

Shop now: Together We Can Tote Bag for $19 from World Oceans Day

Riley Studio clothing

Riley Studio, uses durable, quality fabrics made from recycled materials such as Q-NOVA® by Fulgar, ECONYL® yarn, Recover Yarn and rPET. Across two collections to date, Riley Studio has managed to up-cycle an estimated 2,000 plastic bottles from oceans and landfills across the world and by using recycled materials have saved approximately 3,219 litres of oil, which are important steps towards their goal of being a part of the circular economy.

Shop now: Modular Teddy Coat for £180 from Riley Studio

The post Five fashion pieces we’re buying in support of World Ocean Day appeared first on Marie Claire.

What it’s really like to be a fashion influencer on Instagram

What it’s really like to be a fashion influencer on Instagram

Being a fashion influencer is a relatively new profession, and so is often misunderstood. In fact bloggers are often labelled them as ‘lazy’, ‘in it for the freebies’, ‘raking it in’, or even that it’s ‘not a real job’, and other misconceptions.

However in my experience, they are anything but. In fact, the influencers I’ve both worked with and am friends are some of the hardest-working people I know, getting up as the sun rises for photo shoots, working with brands on paid projects, editing videos into the small hours and of course producing non-stop content for their followers.

To shed a little light on what goes on behind the scenes of a successful Instagrammer, I interviewed a range of influencers, from the ‘nanos’ with around 10k followers, to those with k+ followers. Here are their refreshingly honest answers, from how much they spend on clothes, to how much they charge brands for content.

How often do fashion influencers take outfit pictures?

Anisa Sojka (52.2k followers): 1-2 times a week. I tend to shoot a few looks in one go to have content for the whole week.

Georgia Meramo (21.4k followers): This depends! I try and only take photos while I’m out and about/wearing it rather than dragging a suitcase around London as I like it to be more authentic and things I actually wore as my style is very casual. I aim for a photo a day but realistically it’s probably 5 a week.

Louise O’Reilly @stylemecurvy (97.6k followers): Usually it would be 6-7 days a week which can be affected if I’ve a number of flights in one day or if I have to be on set ( I worked as a curve model for the last ten years so this is something I still do separate from blogging). My overall aim is to create 30 pieces of content per month which covers reader requests, trend tacklers and current trends or topic I personally love and think would be helpful for people.

Natasha Grano (1.2m followers): Every week I have a photo shoot with my photographer or any international visiting photographers where we’ll shoot about 10 looks or shoot for a magazine. 10 outfits will last me for about a week on my feed.

Hayley Hasselhoff (82.1k followers): I take outfit pictures at least three times a week for work purposes. I wish I took more imagery for myself and about my personal style but life can get into the way.

How often do fashion influencers buy new clothes?

Anisa Sojka (52.2k followers): I rarely shop anymore. I’m so lucky to receive clothing regularly from brands that I’d rather spend my money on other things.

Georgia Meramo (21.4k followers): I have really tried to stop buying in excess, as I hate having things I won’t wear or don’t ‘spark joy’. I’d say I buy 2-4 pieces a month which will be mid-range rather than super disposable or trend-lead.

Louise O’Reilly @stylemecurvy (97.6k followers): With fashion I aim to have my key go to pieces as staples I’ll use time and time again and mix in with current trends. Some months of course such as September and February for Fashion Weeks, summer for swimwear or Christmas you will find yourself spending more.

Natasha Grano (1.2m followers): Since becoming a luxury influencer I’ve bought way less, as all the brands I’m endorsed by are where I was previously shopping. But of course, I still shop for handbags and shoes!

Hayley Hasselhoff (82.1k followers): I tend to not shop often only for accessories especially when I am travelling. This is due to working with a lot of adored brands and being able to select from their upcoming collections to have in my personal wardrobe.

How much would do fashion influencers spend on clothes every month?

Anisa Sojka (52.2k followers): On average £100 max – the outfits I post are usually gifted by brands I work with.

Georgia Meramo (21.4k followers): I’d estimate between £100-300, unless I’ve planned a bigger purchase or am saving for a holiday etc. Usually a couple of key pieces from the likes of Mango or Stories. I rarely buy anything designer as I always spend forever considering the purchase and saving etc. When I do it’ll be a ‘forever’ item such as a handbag or shoes. I never commit big spends to trends that I feel won’t have any longevity.

Natasha Grano (1.2m followers): As I’m a born fashionista I still spend quite a lot on clothes every month just for my pure adoration of fashion and trends. I truly admire new designs and collections from brands and love to stay current and up to date. So, I’d say I spend between £5,000-£10,000 a month on luxury designers and my own shopping habits.

How do fashion influencers monetise your content?

Anisa Sojka (52.2k followers): Affiliate links and sponsored posts with brands. Affiliate links are trackable links that you earn a commission from if someone makes a purchase via that link. Sponsored posts with brands basically means that a brand pays you to feature their product and to promote it.

Georgia Meramo (21.4k followers): I use RewardStyle which is an affiliate network, so I make a small commission on sales I make. I also do brand collaborations when they fit with my content.

Natasha Grano (1.2m followers): I started by tagging the brands I had shopped at in my photos to get their attention. Then, as my following grew it picked up a lot of traction and there was increasing interaction on my posts. I began recognising how much I was endorsing the company’s products, and as a result these brands would contact me asking to collaborate. You can monetise from the smallest followings, I would say there’s no minimum in fact. For example, somebody that only has 10,000 followers may have a thousand comments on their photos and two thousand likes. This means they could have better interaction on their posts than somebody with 200,000 followers, showing you can monetise your content from any point. All you need is creative content, and for me that was always being able to take photos in luxury destinations with the items I was sent, generating interest and a unique photo.

Louise O’Reilly @stylemecurvy (97.6k followers): There’s various ways individuals can monetise content and it very much depends on whether the person is a blogger, a You Tuber or strictly Instagram only. For me personally, Style Me Curvy began over 8 years ago and it will always be my baby so I’m very strict as to what I feature and who I work with so its definitely a process. If a brand is a right fit for my readers then I might work with them on different campaigns they’re working on which can be something such as X brand looking to highlight their latest dresses which would have good size diversity. I could be asked to create content for a brands own website, not mine, and then I have affiliate links on some of my content pieces. Affiliate links is something that is often misinterpreted. It means a blogger will receive a very small percentage of a sale usually 2-10% (sometimes 20% but in very rare circumstances) but this doesn’t cost the individual who purchases the product, it’s between bloggers and affiliate link companies who represent brands.

How much do fashion influencers charge brands for an outfit post?

Anisa Sojka (52.2k followers): This really depends on what the brand asks for in the content created. I would say the rule of thumb is charge £100 for every 10,000 followers you have. I’ve been working by this since the very start.

Georgia Meramo (21.4k followers): This depends on the deliverables, usage rights, and exclusivity etc. There’s far more that goes into it than people think! Industry standard is to charge 1% of your following, but this definitely fluctuates depending on the brand and required content.

Natasha Grano (1.2m followers): Now I’m over 1 million followers it’s jumped into a whole new price range. I don’t usually disclose the exact details of how much I charge, but it’s a four figure number and upwards.

How many hours do fashion influencers work?

Anisa Sojka (52.2k followers): It’s hard to say because no two days are the same. Perhaps on average 8am – 6pm. Although sometimes there are night events and this is considered work as you’re either paid to be there or it’s a networking opportunity that’ll benefit you in the long run. But if it’s a press trip for example, you’re on call pretty much the whole time you’re awake.

Georgia Meramo (21.4k followers): I actually have M.E so work much better in the evening, as the mornings are hard for me! If I’m working from home, I’m up by about 9-9.30am and then work on and off (between walking my dog and finding other distractions) until about 9pm. Sometimes later if my boyfriend isn’t in to peel me away. I find myself doing odd jobs late at night, weirdly that’s when I’m most creative.

Louise O’Reilly @stylemecurvy (97.6k followers): It’s very much one of those jobs based on ‘When I open my eyes in the morning and when I close my eyes to go to bed’. Theres that constant ‘on’ feeling. It would probably be 80 hours a week and more would be my average hours for social media content, emails and admin. In summertime I would get anything from 300-500 reader request emails which I try to answer all on top of work emails and model work too.

View this post on Instagram

As I sit here and write this for you on this beautiful Sunday to accompany this post I wanted to share with you about how important self belief really is. There are many reasons why some become super successful and others & don’t… It’s not about intelligence or opportunity or resources. It's actually the belief that they can make their goals happen and not allowing fear to overcome those self beliefs 🙏🏼 One of the most fundamental beliefs of this is that you CAN become better. Focusing on limiting beliefs only limits you from achieving what you want no matter how great the opportunity is. So The biggest difference between successful individuals and unsuccessful ones is that one group are determined to make the situation work for them rather than having a victim mentality searching for reasons why a situation won't work. Believe in yourself and then step into that parallel universe as though it’s already yours 🙏🏼✨🙏🏼✨ Dress by @udresses Shot by @markxphotos

A post shared by Natasha Grano (@natashagrano) on May 19, 2019 at 6:39am PDT

Natasha Grano (1.2m followers): My career is pretty time consuming in terms of hours but I have a great team that work for me a run my İnstagram. I love working so it’s not really work I guess too *winks* I think it’s important that I get to know brands and connect with my followers. I create my own hours and I’m super ambitious so can be 7 days a week or it can be just a few hours a day. I always make sure to interact with all my followers and fans so that I can get to know them. I’ll then attend photoshoots, events for press, interviews and meetings. However, a major advantage of my job is that I can choose what I go to and when I work. If I don’t want to work for a whole week and just lay on the beach in one of my villas, I will.

Hayley Hasselhoff (82.1k followers): I am 24/7 on call and on email. Juggling multiple jobs at once you always have to be available and ready to hop on a plane when needed.

What do fashion influencers do in a day?

Anisa Sojka (52.2k followers): This really varies from day to day. I usually start the day with responding to emails. There could be a brand breakfast, lunch or a coffee meeting. Meetings are either to introduce me to a new launch, to discuss potential collaboration opportunities or to simply build a relationship with the brand. There are also brand press days or events during the day. A brand dinner, launch or party in the evening. Shoots. Post office pick ups, sample returns. Admin – invoicing, overseeing contracts, editing. Routine bores me though, so I love that it’s different from day to day.

Georgia Meramo (21.4k followers): Honestly there are no two days the same. If I’m working from home, I get up, get ready and potter about. I often work from coffee shops if it’s just an admin day, or potentially head out and shoot with a friend. I also spend a lot of time as a freelance photographer and creative assistant. I work with a few ‘bigger bloggers’ for want of a better word, helping them to create content so those days I’m up and out shooting and will likely spend the rest of the day editing at my desk.

Louise O’Reilly @stylemecurvy (97.6k followers): It could be a 4am in the morning start to get to the airport then when you arrive at a specific country you would get straight into creating content for a few hours or go straight to a work event. Some days I’m trying to cram 8 meetings into a day. There are lots of 18 hour days you sometimes don’t anticipate but when you love what you do you just go with the flow of it really.

Natasha Grano (1.2m followers): A day in the life of Natasha Grano is pretty fun actually! I have a show on my IGTV that is all about this. First of all, I have cuddles with my baby, as I am a mummy first and foremost. Then I have meetings with my assistant, agent, intern. During the afternoon I’m usually at press days for luxury brands, doing a photo shoot or being interviewed for a magazine or show. In the evenings during the week, I have fun events for the likes of Dior, or huge charity gala dinners with A-Listers and inspirational individuals. These are my fav kind of days, as I get to have brands like Balmain Hair Couture at my house doing my hair, whilst I stuff my face with my favourite truffles. LOL!

Hayley Hasselhoff (82.1k followers): This past month I’ve lived throughout hotels. Taking me to a different city every couple of days. On days when I go to set for work, I’ll wake up around two hours before my call time, have a coffee over checking my emails, prep my set bag and I am on my way. My evenings are filled with computer work and making sure I don’t fall behind. My phone is not just an accessory as so much so my assistant I fall back on.

How often do fashion influencers post?

Anisa Sojka (52.2k followers): I try and post on my main feed once a day but this only works if I have enough content stocked up. If I don’t have enough to post once a day, I aim for every other day. With stories it’s usually several times a day, depending on what you’re doing and what you think is an interesting or fun share.

Georgia Meramo (21.4k followers): I post stories every day, sometimes just aimlessly chatting about something I’ve just bought or found. I probably drive people mad! Feed wise I aim for every day but 5 times a week is a good week for me.

Louise O’Reilly @stylemecurvy (97.6k followers): Every day.

Natasha Grano (1.2m followers): When I first started out I posted three times a day, but now that I have more followers I don’t like to overfeed them. So, now I post once a day and upload more stories.

Hayley Hasselhoff (82.1k followers): I would say I post every two days. But with certain social media contracts I could have to post multiple times in a week which then can overlap with your personal posts.

Do they ever compare yourself to other influencers?

Anisa Sojka (52.2k followers): Yes! And it can be exhausting. You’re constantly comparing yourself to other influencers, which isn’t healthy. Always thinking I could be doing more, why haven’t I achieved this yet. But I think it’s important to go at your own pace and just do the best you can, remember to enjoy the ride!

Georgia Meramo (21.4k followers): It’s really hard not to! Especially as I work so closely with other girls. Seeing what they earn and campaigns they’re getting can make you feel less ‘worthy’ I suppose? Most of my friends also have a bigger following than me, and it can be hard not being invited to the same events or being offered the same campaigns when you work just as hard, but with that said, it’s also really empowering knowing I’m part of an industry where women are key and are earning lots of money!

Louise O’Reilly @stylemecurvy (97.6k followers): No never. Comparison is the thief of joy.

Natasha Grano (1.2m followers): I never compare, as I am true to my authentic self and I believe that we are all completely different. I follow many influencers; some are now friends whilst others are A-List celebrities. I admire everybody’s pages and try not to compare at any cost, as everybody has a different story, path and end goal.

Hayley Hasselhoff (82.1k followers): NEVER – I truly believe we all have a platform for a reason. I strive to be unique and stay true to myself.

What do fashion influencers do with clothes they no longer wear?

Anisa Sojka (52.2k followers): I either give it to charity, to my friends or I sell the more valuable items. Currently I have them for sale on Detoxed.

Georgia Meramo (21.4k followers): My local charity shops love me! I also have a few friends who come and dig through them periodically. I think I’ve single handily dressed one of my school friends for about three years! I also sell certain items on Depop or similar from time to time.

Louise O’Reilly @stylemecurvy (97.6k followers): There are set charities I’ve donated my pieces to for years. Mainly homeless related charities and specifically, Women’s Aid which is an incredible charity helping women and children in domestic violent situations. For example certain pieces are sent to women’s refuge shelters and the rest are sent to their stores to raise funds for the charity itself.

Natasha Grano (1.2m followers): I like to give them to my sisters, friends, charity or any person I work with who says they like an item of clothing I’ve worn. I’m a real philanthropist and love giving back to the world. So, if you’re reading this and like any of the pieces on my page please send me an Instagram DM. If I still have the item, it would be an honour to give it away to a fan.

Hayley Hasselhoff (82.1k followers): I donate my clothes I no longer wear, but to be honest every time I clean house my friends always ask for first dibs. I always feel a huge sentimental value towards my clothing- as if they’ve helped me through a specific time in my life. It is nice to pass them along and see someone enjoy them as much as I did.

Do fashion influencers rewear/repost outfits?

Anisa Sojka (52.2k followers): Yeah, I do. For example, I’ll style a dress differently and shoot it in another location so it’s a completely different vibe. Or I’ll re-style bits to create a whole new look. It’s important to show that you can really transform a look and you don’t always need new things to feel good in what you’re wearing.

Georgia Meramo (21.4k followers): I definitely repeat outfits, I’m nowhere near a stage of buying things to wear once, nor would I want to! I hate being wasteful and definitely talk about versatility where I can.

Louise O’Reilly @stylemecurvy (97.6k followers): It depends on the topic, sometimes if a particular item was really popular at the time and sold out quickly that people really wanted to purchase I’ll highlight it if it came back into stock.

Natasha Grano (1.2m followers): If an outfit had an incredible response the first time around, I will sometimes repost it months later. My most successful photo on Instagram is where I’m holding my son and wearing gingham.

Hayley Hasselhoff (82.1k followers):

How to become a fashion influencer

Anisa Sojka (52.2k followers): Create your own vision. There are so many accounts that look the same, it’s important to stand out in the only way you can, which is being you and only you.

Georgia Meramo (21.4k followers): Find a niche, and post what you’d like to see from others. I think I found it really difficult at first, often caving to what ‘does well’ online or joining in trends that weren’t very me but the reality is, I like minimal fashion and talk about death metal and my puppy a lot. There’s someone for everyone at the end of the day! Finally, don’t ever start for the ‘money’ or ‘free things’ as it’s always obvious who’s not authentic!

Louise O’Reilly @stylemecurvy (97.6k followers): Get involved in the blogger community. I’ve met some of the most incredibly supportive people in this industry and while some argue blogging is becoming a flooded market, I feel in you’re really passionate about what you do with genuine integrity to your content you will find a space and a platform where your voice can thrive, there are bloggers of all levels of following which have great support systems for one another. Similarly it would be good to note that blogging isn’t age specific, there’s been a number of age 50+ bloggers creating brilliant inspiring content and creating a voice for women just like them with similar interests. There’s space for everyone!

Natasha Grano (1.2m followers): I love this question as there are so many tips I can give. My main tip would be this: your content needs to be incredibly clear. There can be nothing in the background distracting from the product you are promoting. A messy room is a no go, but standing on some scenic steps is a yes. You want to create an aesthetically appealing feed, so know the colour themes and angle you are going for before starting. Also, remember to put content that is relevant to you and your niche in your stories to engage followers and show your character. My final tip is never forget to hashtag, putting them in the comment below as you can write up to 30 vital hashtags. Choose hashtags that don’t have millions of posts, as it is relative to how many likes you get. For example, I will choose hashtags that have one to three million posts due to my interaction. However, if you only get 5,000 likes per post, choose a hashtag that will lead you to become the top post in these hashtag. Good luck budding influencers!

Hayley Hasselhoff (82.1k followers): Stay true to who you are. A following will only grow from authenticity. Stand up for your voice and own your place in it. Beauty comes from being unique, Strength comes from allowing yourself to grow and being you is power.

The post What it’s really like to be a fashion influencer on Instagram appeared first on Marie Claire.

Dress trends 2019: the new looks you’ll love

Dress trends 2019: the new looks you’ll love

Feeling fed up looking at the same old summer wardrobe? Then it might be time to invest in one of the new dress trends of 2019. Like most years there are so many styles to choose from – including old classics like the floral maxi and silky slip – so to make things easy we’ve rounded up the top twelve frocks you’ll want to wear all summer long. All that’s left to do is name the occasion and pick your price…

Opening shot: Earring, POR, Sophie Billie Brahe available at Dover Street Market/ Dress, £430, Solace London/ Blue Shoes, £300, Loeffler Randall 

The Wrap Dress

Yes it’s true what they say; the wrap dress is one of the most figure flattering frocks whatever your shape and size. It nips in at the waist and effortlessly skims over hips and thighs. To ensure your wrap dress ticks multiple SS19 trend boxes why not opt for one in a gingham check or picnic blanket plaid?

Sunglasses, £255, Marni/ Dress, £380, Paper London/ Shoes, £375, Mother Of Pearl

The Slinky Maxi

Thanks to brands such as De La Vali and Cult Gaia the slinky silky maxi has become one of the key dress trends of 2019. Although typically this style of dress is reserved for formal occasions and events, this summer we’ve spotted some of our favourite Instagram stars styling theirs with casual flat sandals and beach bags creating the perfect dressed-up daytime look.

Earrings, £190, Liya/ Dress, £495, De La Vali available at Selfridges/ Shoes, £300, Loeffler Randall/ Bag, £295, Cult Gaia at

The Polka Dot Print

If you don’t already own a polka dot printed dress then it’s time to invest pronto. Not only were the SS’19 catwalks packed full of statement spots, it’s also quickly become the go-to print amongst the A-list style set, having been spotted lately on everyone from Kate Middleton to Priyanka Chopra.

Earrings, £125, and bangle, £130, Alexandra Hakim/ Dress, £695, Mother Of Pearl

The Silky Slip

Beach breaks, weddings, festivals and staycations are all ideal for the classic silky slip… In fact we can’t think of an occasion that this trusty dress doesn’t suit! Yep, this single garment offers plenty of style mileage and can even work in winter too; just layer over a fine roll-neck or style with an oversized chunky knit.

Earrings, £48, and bangles, £60 for set of 3, Bimba Y Lola/ Dress, £600, Theory/ Sandals, £155, Ancient Greek Sandals available at Net-a-Porter

The Classic Floral Frock

Whether shopping high end or on the high street you can’t hide from floral frocks this summer. And why you want to? From pretty petal prints to bold botanical blooms there’s a flower power pattern whatever your vibe and style. 

Earrings, £218, Alexandra Hakim/ Dress, £450, Solace London/ Blue mules, £300, and pink beaded bag, £235, Loeffler Randall

The Timeless Shirt Dress

Now we all know the shirt-dress is nothing new but there’s many good reasons why this trend makes a return season after season and is high up on our list of 2019 dress trends. Most notably is the fact that it’s guaranteed to go with pretty much anything and everything in your existing wardrobe. Dress it down for day-time with sneakers and a denim jacket or add a pair of strappy barely-there sandals and statement earrings for those long summer nights.

 Earrings, POR, Sophie Billie Brahe available at Dover Street Market/ Blue striped dress, £250, Staud

The Statement Print Clash

Ever since Rixo arrived on the scene a few years ago we’ve been crushing on their clever combination of different prints. And now with other brands following suit it’s no surprise the clashing print has become a fully-fledged dress trend of 2019. Forget a shy and subtle approach; a dress this loud and proud deserves to be styled with an equally as bold bag and some statement accessories.

Necklace, £160, Liya/ Dress, £335, Rixo/ Shoes, £375, Mother of Pearl/ Green Bag, £320, Staud available at Net-a-Porter

The Linen Dress

Planning a trip somewhere super hot? Then make sure the linen dress is on top of your packing list for a number of reasons:

1 – Linen is super lightweight (no excess baggage fees for you this vacay!)

2 – Natural fabrics like linen and cool cotton have temperature-regulating qualities meaning no unplanned hot flushes or unsightly sweat patches.

3 – Whether it’s in classic white or a combination of colours like this Rejina Pyo number, the linen dress is a huge 2019 dress trend, so, earn yourself additional style kudos by investing pronto!

Necklace, £105, Bimba Y Lola/ Dress, £625, Rejina Pyo/ Bag, £320, Cult Gaia at

The LBB (aka The Little Beige Dress)

Thanks to the likes of Chloe and Fendi neutral shades, such as sand, oat and camel, have quickly become this season’s hottest colour palette. And, despite what you think, these beige tones are anything but bland; in fact an understated beige dress can help fast track your look to the next level of effortless chic. Keep the rest of your outfit paired back with minimal accessories and simple shoes and you’ve got the ‘Oh, I just threw it on’ look nailed!

Earrings, POR, Sophie Billie Brahe available at Dover Street Market/ Dress, £995, A.W.A.K.E Mode/ Ring, £165, Liya/ Copper Shoes, £345, Loeffler Randall

The Ruffle Mini

Ruffles are back in a big way this summer. And whilst the may feel frilly, delicate and dainty Henry Holland has no problem in showing us how to make them fun and fearsome with this bold and bright number.

Earrings, POR, Sophie Billie Brahe available at Dover Street Market/ Dress, £395, House of Holland/ Shoes, £450, Rejina Pyo

The Broderie Anglaise Midi

Lace, crochet and Broderie Anglaise will always be synonymous with bohemian beach get-aways or romantic city breaks however that doesn’t mean you can’t wear them back at home as well as on holiday. This throw-on-and-go midi by Ganni is perfect for both work and play.

Earring, POR, Sophie Billie Brahe available at Dover Street Market/ Dress, £370, Ganni/ Sandals, £180, Kat Maconie/ Brown Bag, £310, Staud available at

The Plissé Pleated Mini

Tight microscopic pleats may be small but this new trend is anything but. As featured on the SS’19 runways at Valentino and Givenchy, the plissé pleat is the detail to don this summer! Pick a pleated mini in a candyfloss pink for an extra feminine feel – an ideal look for weddings and summer garden soirees.

Earrings, POR, Sophie Billie Brahe available at Dover Street Market, Dress, £170, Ganni

Styling and words: Sarah Barlow @sarah_barlow

Photography: Dan Williams @danwillphoto

Make up & Hair: Sophie Higginson using Kiehl’s and MAC Cosmetics @sophiehigginson

Model: Yiara at Wild London @yiarapaola @

The post Dress trends 2019: the new looks you’ll love appeared first on Marie Claire.

Trust me when I say you’ll want to get in on this ugly shoe trend

Trust me when I say you’ll want to get in on this ugly shoe trend

Move over Birkenstock, there’s a new ugly shoe in town. Teva.

hiking sandals

We’ll always have a soft spot for Birkenstocks, especially the faux-fur lined ones (literally the comfiest thing ever), but there’s no denying the shoe of the summer season is the new normcore hiking sandal, aka the ugly sandal, inspired by the Teva sandal.

A natural extension of this winter’s dad trainers and hiking boot trends, it’s part sporty sandal mixed with a chunky rubber sole. Basically the flat shoe your Dad wears on holiday, but this time around it’s totally upgraded to fash pack status.

Following Balenciaga’s hit Triple S trainer of 2017, chunkier styles have become more and more popular, and designers have been showcasing their take on the trend on their SS catwalk (look to Marc Jacobs, Chanel, Chloe, Fendi and Prada for lust-worthy styles).

IRL, they were first spotted on the feet of the stylish Scandi set at Copenhagen Fashion Week, and have quickly filtered through to our shores. Last summer, we were coveting Monikh’s Chanel velcro sandals – and this season we’re into her Prada ones, and Kia Marie’s pastel Tevas.

View this post on Instagram


A post shared by Monikh Dale (@monikh) on Mar 31, 2019 at 6:27am PDT

There are so many styles to choose from this season, from the more minimal black Teva, to some with chunky flatform soles, primary colours, touches of neon and the all important velcro straps. Prada and Kurt Geiger also have some jazzy sequin and diamante styles.

The best thing about this trend is that it totally doesn’t compromise on comfort, and it’s the best way to off-set a floral dress, as demonstrated by Monikh, or a linen suit like the ones favoured by Hannah Crosskey.

Want a more casual vibe? Try a simple pair of jeans and a tank top, as seen on Jessie Bush. So get yourself pedi ready and embrace the cool comfort of the new ugly sandal. Shop our favourite styles below.

The post Trust me when I say you’ll want to get in on this ugly shoe trend appeared first on Marie Claire.

5 things that made the Dior Cruise 2020 show the best one yet

5 things that made the Dior Cruise 2020 show the best one yet

Yesterday, Maria Grazia Chiuri presented her Dior Cruise 2020 show, and it was her best one yet, for these reasons.

The setting

The show took place in Marrakech at sunset, it doesn’t get more beautiful that that. Guests were invited to the Palais El Badi, where they sat around the central courtyard’s pool, which was illuminated by floating candles.

There is also the fact that the house of Dior has many ties with Morocco. Christian Dior created a white tulle gown called ‘Maroc’, inspired by the city’s white walls. And of course, it’s hard to think if Morocco without thinking of Yves Saint Laurent, who worked with Dior and took over when the designer died in 1957. He owned a villa there and was fascinated by the country.

The message behind the collection

The collection was symbolic in many ways. Chiuri firstly wanted to pay homage to Saint Laurent. But most importantly, she wanted to create an exchange of cultures rather than culture appropriation. The show notes opened with this quite by Tahar Ben Jelloun (Racism Explained to My Daughter), which read, ‘Culture teaches us to live together, teaches us that we’re not alone in the world, that other people have different traditions and ways of living that are just as valid as our own.’

So Chiuri consulted anthropologist Anne Grosfilley to explore the origins and evolution of African cultures, and their links to Europe. She collaborated with Uniwax, a factory and studio in Ivory Coast, to create a wax print fabric which reflected on both Dior’s archives and African symbols.

The collections itself

The result was (spoiler alert) stunning. The clothes were African-made, featured some African prints, but weaved in with Dior’s code. Think dresses with that signature full skirt in rich colours and patterns, sheer detailing and loose tailoring. There were tassels, embroidery and embellishments, printed headscarves and metallic woven tote bags.

The people

Jessica Alba, Diana Ross, Karlie Kloss and Lupita Nyong’o were just some of the many famous faces in attendance at the show.

The after party

Diana Ross performed a set at the after party, and that’s really all that needs to be said. Epic.

The post 5 things that made the Dior Cruise 2020 show the best one yet appeared first on Marie Claire.

This beaded bags to elevate your summer look

This beaded bags to elevate your summer look

Call it a lust for all things nostalgic, but last summer’s shell jewellery and beaded bags trends are still going strong for SS19. Whilst minimalist faux croc bags and practical shapes were the one for one for AW18, the transition into the new season is all about having fun.

Basket bags and beach bags will always have a place in our summer wardrobe, however for something altogether more dressy and fancy, it has to be the beaded bag,, which has a certain childish charm to it. It’s obviously not the most practical bag, but it sure as hell is pretty and there’s nothing wrong with that.

Beaded bag trend

On the catwalk, the likes of Shrimps, Rosantica, GANNI and Simone Rocha all put a modern twist on the vintage-inspired bags, much to the delight of the front row.

Over on Instagram, Pandora Sykes and Alexa Chung pioneered the trend with the now-cult Antonia bag by British brand Shrimps, followed by the likes of Parisian blogger Leia, Camille Charriere and Lorna Luxe. The pearl bag now comes in several colours, all of which keep selling out.

How you style them is up to you. You can go mega feminine buy pairing it with a pastel floral dress (look to GANNI and Kitri for this), or you can dress it down with a denim boilersuit.

Handmade beaded bags

Then came the wonderfully colourful creations of New York-based Susan Alexandra, which are essentially happiness in a bag. Think rainbow see-through beads, and fun fruit-shaped designs, including a retro cherry bag that’s about to hit your Instagram hard. For more purse-friendly options, you must check out Etsy for some rather brilliant finds.

High street beaded bags

Obviously, the high-street has been quick off the mark, with Topshop, Mango and Zara all serving up the perfect finishing touch to a wedding guest outfit, whether you’re going down the pastel and neutral route, or a more statement and colourful one.

Do yourself a favour and shop these addictive bags below. Your wardrobe will thank you.

The post This beaded bags to elevate your summer look appeared first on Marie Claire.

Inside Chanel’s snow-covered winter wonderland farewell to Karl Lagerfeld

Inside Chanel’s snow-covered winter wonderland farewell to Karl Lagerfeld

Following Karl Lagerfeld’s last Fendi show at Milan Fashion Week, all eyes were on Chanel today as the fashion house bid farewell to its designer. For AW19, it worked its magic yet again by transforming the Grand Palais into snowy chalet scene which summed up Karl’s creative genius (let us not forget the supermarket, space station, waterfall, beach, forest…).

Muses old and new were there to bid him farewell: Claudia, Naomi, Cara, Marion, Kristen… and needless to say the venue was packed. But the buzzing stopped just before the show as a minute’s silence was held.

Our editor-in-chief Trish Halpin says, ‘There were gentle bells and then silence, before a clip of Karl talking about how fashion had the power to transform women was played.’

On seats was a card illustrated with Karl and Coco Chanel, with the words ‘The beat goes on’. Then the show opened with Cara Delevingne, who had a very close relationship with the designer. She recently wrote, ‘He changed my life, he believed in me when so many others didn’t including myself.’

Then came Penelope Cruz, in a faux fur white skirt and holding a white rose. The collection was perhaps all the more poignant in that it was very Karl, and very Chanel. There were tweed checked suits, hats and blazers, all in the signature monochrome palette the designer chose for his own uniform.

The most poignant moment came with the finale, where models couldn’t contain their emotion.

Trish says, ‘David Bowie’s Heroes played as the models walked together, and received a standing ovation. It was both respectful and joyful’.

While there won’t be a funeral (Karl didn’t want one), it is believed there will be a memorial service for the designer in June.

Farewell Karl.

The post Inside Chanel’s snow-covered winter wonderland farewell to Karl Lagerfeld appeared first on Marie Claire.

These are the 7 main shoe trends you need to know for summer

These are the 7 main shoe trends you need to know for summer

With a new season around the corner, we’re starting to look at the main summer fashion trends to dictate our wardrobe for SS19. And whilst we’ve already got the main spring bag trends covered, we’re all for updating our shoe game too. After all, as Marilyn put it, ‘give a girl the right shoes and she can conquer the world’.

As ever, we’re looking to the catwalk for inspiration, so keep scrolling for the top shoe trends to invest in this season, as seen at Chloé, Prada and Jacquemus to name a few.

Neon shoes

spring summer shoe trends

It’s official, neon is back. While hints of bright coral, hot pink and flashy orange were spotted at the shows, lime green was the colour of choice, as dictated by Matthew Adams Dolan, Jeremy Scott and Christian Siriano.

Naked sandals

Never has a sandal been so covetable. Designers like Versace, Mary Katrantzou and Ports all sent their models down the catwalk in barely-there sandals that somehow make feed look extra sexy without deterring from the clothes. Look to The Row and Neous for great buys, and Topshop, Mango and Zara for high street equivalents.

Perspex heels

spring summer shoe trends

If you’re after a futuristic heel, then this trend is for you. Balmain, Chanel and Christian Dior have all designed boots, mules and court shoes with a simple perspex heel for SS19.

Scultpural heels

spring summer shoe trends

The maximalists amongst you will adore this trend, which was already big last summer thanks to Jacquemus (what trend didn’t he set?). Whilst last season was all about the wooden heel, this time round we’re injecting a bit of colour and metal in delicate shapes. Also look to Rejina and Balmain for inspiration.

Prim Mary Janes

Consider this the shoe equivalent of the lady bag trend. Miu Miu, Prada and Tom Ford have all re-imagined the Mary Jane (‘I thought it was an urban shoe myth!’) for the new season, in pastel shades with jewel clasp details, and classic black croc and white leather.

Kitten heels

The kitten heel is here to stay, and we’re backing the styles seen at Rejina Pyo, Christopher Kane and Tibi. This low heel is deceptively flattering, both on short and long legs.

Shoes with tassels

spring summer shoe trends

Festival season starts early with these tasseled numbers. At Longchamps they were on gladiator sandals, at Coach they adorned trainers and at Oscar de la Renta they were the finishing touch on classic heels. Who knew they were so versatile?

Scroll down to shop the best spring summer shoe trends.

The post These are the 7 main shoe trends you need to know for summer appeared first on Marie Claire.

Oscars 2018: See all the incredible red carpet pictures

Oscars 2018: See all the incredible red carpet pictures

Take a look at the all the red carpet photos from last year’s star-studded Academy Awards 2018

The Oscars 2018 was a show to remember, but all eyes were on the red carpet to see the arrival of Hollywood’s finest in their agenda-setting attire.

Taking place at the Dolby Theatre, Los Angeles, the 90th annual Academy Awards arrivals kicked off in fitting style, with all eyes on Jennifer Lawrence (who in true J Law fashion has become a viral meme again because she’s just so damn relatable), in a dark metallic Dior gown, featuring some barely there spaghetti straps for just the right amount of of 90s nostalgia.

Watch the Oscars: live with a Now TV pass 14-day free trial

The metallic brigade

The Oscar winning actress certainly kicked off the metallic trend on the red carpet, and she was in good company with Sandra Bullock (Louis Vuitton), Lupita Nyong’o (Versace) and Gal Gadot (Givenchy), all in shimmering metallics – no doubt a nod to the golden statuette – with Twitter in overdrive calling Lupita an actual IRL Oscar.

oscars red carpet

Bridal wear

Alongside metallics, the A-list embraced lace embellishment, full skirts and white and blush tones in a nod to bridal wear: Allison Williams (Armani Privé), Mira Sorvino, Camila Alves (Vivienne Westwood) and Margot Robbie (in a knockout Chanel Haute Couture gown) all opted for silhouettes that wouldn’t look out of place walking down the aisle.

oscars red carpet

Blue crush

And in one epic Oscars takeover, Nicole Kidman slayed in a vivid blue sculptural Armani Privé gown with romantic oversized bow detail and proved once again, she owns the red carpet (Talking about Oscars moments, can we all please take a second to remember this gem from 2017, when Nicole Kidman taught us all how to clap…). Jennifer Garner followed suit in a vivid blue Valentino gown, while Dame Helen Mirren looked chic in navy.

oscars red carpet

Pretty in pink

There’s always room for pink on the red carpet. Actors Saoirse Ronan (Calvin Klein), Viola Davis (Michael Kors) and Danai Gurira (Gabriela Hearst) all wore varying shades of the romantic hue, from bubblegum pink to neon.

pscars red carpet

Want even more Oscars coverage? The Oscars 2019 is here, and we’ll be reporting live – so get ready!

Scroll down to see more of the best Oscars 2018 red carpet looks….

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