After a few brief heatwaves, summer is definitely starting to stick around, with days getting longer and the sun making more frequent appearances. So what better way to embrace the new season than with a new pair of sunglasses for summer 2018?
But let’s be honest, they’re not just a seasonal trend, they’re an all-year-round must. Even when it’s not sunny, they’re still an impossibly chic way to hide those under eye bags after a night out.
SS19 sunglasses trends
This season, they’re cooler than ever. Sunglasses are the kind of thing you can justify spending on — bear in mind, if you buy them right, you’ll have them forever (read: Céline cat eye sunglasses). But, if you’re looking for a quick fix, there are pairs on the high street we’d wear for seasons too.
In terms of shapes, you’ve got the two iconic styles beloved by all: aviators and cat-eyes, though they are getting a makeover.
The classic bottle green and mirror aviator sunglasses will never go out of style, but this season, the offering is much more colourful, with acid yellow lenses and blue frames. Just look at our edit of the best Ray-Ban sunglasses and we defy you not to fall in love.
On the other side of things, if you want a bit of a departure from your classic black cat eye sunglasses, try OTT frames. Think loud prints, 3D detailing, glitter and gems. There’s no such thing as too much in this instance.
If you don’t fall into either of those two camps, there’s a new(ish) style in town: the 90s style, small frames. They come in muted tones, but we recommend donning them in bright red or pink for a more current look – Kendall Jenner, Bella Hadid and Selena Gomez are fans.
Here are the best sunglasses to shop now and wear all season…
If there’s a pair of cat-eye sunglasses you’ll keep forever, it’s this pair. The white version we had our eye on sold out in a flash, though this playful red style will go with any outfit and add a dose of cool girl chic.
It doesn’t get anymore classic than a pair of RayBan’s. This classic Aviator style is updated with futuristic gradient lilac-hue lenses and rimless frames, a summer staple you’ll still be reaching for this signature style long after the sun’s set.
Designed to flatter a large range of face shapes this round-frame pair are defined by their playful pink hue. A fun alternative to your go-to black and tortoise shell styles you’ll be surprised by how versatile they are. Pack yours for your next holiday.
From Joni Mitchell to Cher, we highlight the greatest icons of 1970s fashion.
Anyone who’s paid attention to the catwalk these past few seasons will know that the 70s have inspired designers such as Victoria Beckham, Chloe, Stella McCartney amongst others for a while now. That decade was quite simply bold and overstated at its best.
Continuing the 1960s fashion theme of individual style, flares, platforms, fringing and suede dominated the era with icons aplenty; Joni Mitchell, Cher, Bianca Jagger and more making huge waves in the style world. It’s safe to say the seventies’ style was a stark contrast from the 1980s fashion that followed it.
From Gucci to Halston, Laura Ashley to Biba, there were plenty of brands making 1970 fashion their own back in the day, giving us hippie chic, power dressing, glam rock and even punk – all within an exceptional 10-year timeframe. Here are 20 iconic get-ups that prove that the seventies really were the best fashion decade.
Diane Von Furstenberg’s 1970s fashion
Diane made her now-iconic wrap dress in 1974 after setting out to create a relaxed, silk jersey dress that could suit every woman’s body shape with ease. Originally available in a small range of very seventies prints, she was quickly given the cover of business bible Newsweek and declared the ‘most marketable designer since Coco Chanel.’ The magazine was right, and by 1976 Diane had sold over 5 million of the dress worldwide, building a lasting fashion empire in the process. A true seventies icon.
Joni Mitchell ’s 1970s fashion
The poster girl of hippie chic, Joni Mitchell was undoubtedly one of the seventies’ ultimate style icons – and with good reason. She wore tie dye blouses, earth-goddess hair and billowing kaftans like no other, usually completing her trademark look with bare feet and a guitar in hand.
Cher’s 1970s fashion
First rising to musical fame as one half of Sonny and Cher, the star released a whopping 10 albums in the 70s meaning, quite simply, that she was absolutely everywhere. From more-is-more prints to epic perms, she trialled every trend the decade had to offer with gusto, meaning she was seventies fashion personified (and she’s still considered an absolute legend today).
Halston’s 1970s fashion
Meet the 1970s’ most popular guy; The (now legendary) designer Roy Halston Frowick shot to fame in this decade thanks to his minimalistic draped gowns and his greatest invention, the jersey halter dress. You’d find him at Studio 54 with Elizabeth Taylor on one arm and Liza Minelli on the other.
Studio 54’s 1970s fashion
Speaking of Studio 54, the New York was the Seventies hottest ‘place to be’ bar none. From Andy Warhol to Yves Saint Laurent, anyone who was anyone could be found right here, having the time of their lives every day of the week. Here’s Bianca Jagger riding into her Studio 54 birthday party on a white stallion, just because.
The Osmonds and ALL the 1970s fashion trends
Just look at Donny and Marie Osmond. Could they be any more seventies? The fringing, the platforms, the glittering lurex trousers. The Osmond family hit the big time in 1971, becoming clean-cut idols for teens around the world. We said it was fashion, we didn’t say it was always good fashion.
Marie Osmond’s 1970s fashion
But really, Marie Osmond’s hair in 1974! Hair everywhere reached new heights in the 1970s as full-on perms and disco afros became de rigueur – the bobs that defined 1920s fashion were long gone (for now, at least). Frizz Ease and straighteners weren’t really available to the mass market, and so a lot of people kept their manes like this.
David Bowie as Ziggy Stardust 1970s fashion
The late David Bowie’s alter ego skewed ideas about gender and fashion in the seventies; the star would perform in spray on leotards, foil flares and a whole lotta face paint. The ultimate style chameleon, Bowie transformed his look again and again throughout his career, but this will always be the moment where he changed 1970s fashion (and beyond) forever.
Diana Ross’ 1970s fashion
Post The Supremes, Diana was all about lilac eyeshadow, loose wrap dresses and XXL hoop earrings. Like Cher, she whipped up an incredible nine albums in her first decade as a solo artist and was a key style icon, too. We’re sure the sepia tones and retro wardrobe choices in this picture must have inspired American Hustle?
Karl Lagerfeld’s 1970s fashion
Before Karl Lagerfeld became the reigning Kaiser we all know and love at Chanel, he worked for another major fashion label – Chloé. His vision defined the house’s trademark boho direction, an aesthetic that current designer Clare Waight Keller still nods to today. We love the below swimwear look from his 1974 collection, perfectly encapsulating what 1970s fashion was all about.
Bo Derek’s braids
Running along the beach in her nude halter one-piece, Bo Derek’s appearance in hit film 10 earned her pin-up and 1970s fashion icon status for good. Every woman everywhere copied those braids and the movie scene became iconic.
Barbara Hulanicki’s 1970s fashion
What did real women wear in the seventies? Barbara Hulanicki’s London boutique Biba experienced a huge sales boom, selling bell bottom power suits (cat covered, of course) and smock dresses in saturated colours, all at affordable price points. The roots for high street fashion were firmly planted and, thanks to an unrivalled mail ordering service, women around the country were able to experience fast fashion for the first time.
Margaret Thatcher’s 1970s fashion
Whether you love her or loathe her, the Iron Lady definitely knew how to make a fashion statement. Her rainbow coloured suits and trademark pussy bow blouses ensured she stood out from the men in suits on every political occasion.
John Travolta and Karen Lynn Gorney 1970s fashion
Saturday Night Fever hit cinemas in 1977 and the world fell head-over-heels in love with disco. John Travolta’s car-salesman suit and Karen Lynn Gorney’s major commitment to ruffles had everyone reaching for their platforms and dancing their troubles away. Nothing quite says seventies like a disco dancefloor, am I right?
Laura Ashley’s 1970s fashion
Women were hooked on Laura Ashley’s romantic silhouettes and floral-drenched prints when it came to getting their 1970s fashion fix. When they were first created, the Edwardian-style dresses and vintage-look fabrics divided opinion amongst the more fashion-forward. ‘They’re not particularly clothes for making a splash in a dramatic place,’ the designer justified at the time. ‘They’re simple garments to wear at home, and when you get home perhaps you need the security of nostalgia.’ Personally, we love them.
Farrah Fawcett’s 1970s fashion
Farrah Fawcett became one of the most celebrated TV icons ever when she took on the role of private investigator Jill Munroe in hit series Charlie’s Angels. She and co-stars Kate Jackson and Jaclyn Smith defined the working woman’s wardrobe of the 1970s; checkered shirts, skinny rib vests and, of course, a high waisted pair of flares were seventies uniform.
ABBA’s 1970s fashion
Now there’s a pair of flares. Agnetha, Björn, Benny and Anni-Frid burst onto the music and fashion scenes in 1972, introducing the UK to the concept of ‘Scandi cool’ for the first time. Their outfits were outrageous (but we loved them) – think sequin hot pants and silver moon boots, or the entire quartet all clad in white kimonos. Just glorious.
Elton John’s 1970s fashion
Oh, those tinted glasses. When it came to 1970s fashion, the must-have accessory was a pair of sepia shades, as sported by Elton back then (and pretty much every day ever since). Here he is at Studio 54 with and equally glitzy Diana Ross and Cher. Definite squad goals.
Debbie Harry’s 1970s fashion
Double denim? Hell yes. The denim market completely exploded in the 1970s as a denim shirt and flared jeans were declared the decade’s ultimate casual wear ensemble. Newcomer Debbie Harry caught on to the trend early, just as Blondie took off and the punk era really kicked in. Teamed with lashings of smokey liner and tousled her, she was the epitome of seventies punk.
Vivienne Westwood’s 1970s fashion
The new queen of punk Vivienne Westwood was about to make fashion history when she opened her boutique Too Fast To Live, Too Young To Die on Kings Road in 1971. Two years later, she changed the shop’s name to SEX, turning fetishes into fashion under the catchy tagline ‘rubberwear for the office.’ It was innovative, expressive, and the people loved it – it’s no wonder she ended up becoming one of fashions biggest names.
Winter coats are the staple in any wardrobe, and this season we’ve been overwhelmed with choice…
The silver lining to the end of summer is the promise of snuggling up in one of the season’s best winter coats. With everything from checks to colour blocking and faux fur coats, there are plenty of exciting autumn trends to update your outerwear collection.
Autumn coat trends
Fortunately, there’s something out there to suit every style this winter. Puffas, parkas, trenches, right through to sharply tailored numbers, as well as no-fuss longline woolly warmers – all of which make the perfect winter counterpart to your spring wardrobe’s lightweight duster coat.
Animal print coats
You can’t escape animal prints this season, as seen at Givenchy, Dolce and Calvin Klein. Leopard print, snake print, zebra print… nothing is off the table. The louder the better.
Shows like Balenciaga, Maison Margiela and Marni sum up the season’s puffer jacket styling – take a functional, sports-inflected polo, pile on a coat over a jacket, and add a puffa (and then another one)…
Your best friend whatever the season, ankle boots never go out of style. These are the boots we’re swooning over for spring…
Finding the perfect pair of ankle boots is an essential shopping goal. From heels to flats and Chelsea boots to biker boots, a good pair can be styled all year-round, no matter the weather.
From Celine to Topshop, the past few seasons have seen ankle boots all over the runways, while the street style set at London Fashion Week loves to team floaty dresses with tough, androgynous combat styles, or leggings tucked into white boots and finished with an oversized knit.
Perfect for that tricky summer to winter transition, ankle boots should be a staple of every wardrobe. So to help you find your perfect new pair, we’ve broken down AW18’s key trends below.
Whatever your style, here’s where to start the ankle boot hunt.
Lace up ankle boots
It’s time to dust off your trusted Dr. Martens, because lace up boots are back in a big way – and in many styles. If biker boots aren’t your vibe, try Victoria-style slim lace ups with a kitten heel. Chloe, Gucci and Miu Miu are all getting in on the action.
Our love affair for kitten heels shows no sign of abating, and we’re here for it. They’re flattering on both short and tall women, and there’s something to be said for not being in pain after a day on the cobbles.
We’re taking our cue from the style set and embracing flat ankle boots—there’s no reason not to be comfortable and stylish, after all. We’ll be teaming ours with unexpected pieces from midi skirts, à la Alexa Chung, to long floral dresses like our favourite street style star Veronika Heilbrunner.
With this season’s love of all things androgynous, we’ll be digging out our oversized jumpers and palazzo trousers too (hello Victoria Beckham).
Blame Balenciaga and those floral boots, but sock boots are going nowhere fast. Whether they’re knitted, mesh, metallic or plain, anything goes, as long as it’s a second-skin sock boot – though this season, it’s all about neon.
Did you know that every 0.25 of a second, a fashion blog is launched somewhere in the world? Well, not strictly true (actually, it probably is – we just don’t have the scientific evidence). But it seems like it, non? And don’t get us started on all the #ootd posts on the ‘gram.
Searching for online style inspiration, it’s easy to fall down the black hole of Insta-hell. When you finally look up from your phone, you realise you’ve spent two whole days scrolling through feeds in Korean – and you’re still in your dressing gown, with no idea what to wear (we’ve all been there). Which sort of defeats the point.
Well never fear, we’ve done the hard search for you. From our favourite UK influencers to the best missives from Milan and the coolest New Yorkers, read on for our definitive guide to the best fashion blogs (and more importantly, where to shop their looks).
Who: Freddie Harrel is a Parisian Brit who’s a big name in the London scene – and with good reason.
Why: Besides her super chic style and winning smile, Freddie’s a gal who’s won us over with her fun voice, honest depiction of motherhood and celebration of natural hair with her big hair no care beauty line. Whether she’s speaking at a panel or hav
ing a day out with her family, she’s always ready to serve a major look with a big grin on her face.
Who? German-based fashion and lifestyle blogger Caroline Daur is having one helluva moment. And by moment, we mean 1.2m followers on Insta and being hand-picked by new friend Stefano Gabbana to walk the D&G show at Milan Fashion Week.
Why? If you follow Caro on Instagram (@carodaur) you’ll know that she doesn’t have one specific style, she just has fun with fashion and dresses according to her mood. Which means she could be modelling anything from Elie Saab couture to Levi’s denim, and it’s always cool.
Who: Margaret Zhang, a Chinese-Australian photographer, director, stylist and writer based in New York. Instagram: @margaret_zhang
Why: Not your typical fashion blogger, this law graduate does everything from styling to taking her own pictures and consulting for major fashion and beauty brands. Her style is versatile to say the least, and she looks just as much at home in Saint Laurent boots and jeans as she does in a Molly Goddard gown.
Who: A stylish Chinese American fashion blogger based out of the Big Apple. Instagram: @notjessfashion
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
She says, ‘I originally set up NotJessFashion with the intention of building an audience for a potential online shop but it turned into a daily destination for fresh and fun outfit inspiration. My aim is to empower others to be daring and confident in pursuing a fulfilling and fashionable life.’
Who: A South African plus size blogger and photographer. Instagram: @thickleeyonce
Why: While Lesego doesn’t have a blog per se, she does have a very active Instagram full of gorgeous photography and thoughtful captions (she occasionally dabbles in vlogging too). Be it the latest fashion trends, amazing lingerie or even those tricky to style narrow sunglasses, she’s a deft hand at styling and out to destroy any preconceptions of what a curvy girl can and can’t wear.
Who: Lithesome, Danish, street style regular Pernille Teisbaek. Instagram: @pernilleteisbaek
Why: Born in Copenhagen, Pernille Teisbæk is the epitome of sleek, Scandi, style perfection. After launching her cult blog, Look De Pernille, in 2012 her pared-back but trend-savvy formula of raw hemmed jeans and Gucci loafers exploded across our social feeds. Check in for regular updates on what will be the next-big-thing in street style trends.
Who: Incredibly fabulous Brazilian blogger Helena Bordon. Instagram: @helenabordon
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
Who: Fiercely funny New Yorker Leandra Medine. Instagram: @manrepeller
Why: Of Turkish/Iranian Jewish descent, Medine kicked off her career with a blog called Boogers + Bagels. Her ironic fashion-addict asides soon had her readers rolling in the aisles, and she decided to focus on the topic full-time after a joky conversation while out shopping with a friend about how ‘man-repelling’ all the fashion-forward outfits they loved were. It’s now a male-scaring empire, providing in-depth intel: ‘The difference between Mom Jeans and Dad Jeans’, the fabulous ‘Manstagram’ – all the best fash items du jour – and fun features and style news aplenty.
She says: ‘I really see Man Repeller as an attitude and fashion as a language that we use to connect with other women.’
Who: A fashionable Sheffield gal living in London, who cavorts around the world with the best wardrobe ever. Instagram: @shewearsfashion
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
Who: A London-based blogger and model who’s been recognised the world over in various publications. Instagram: @natashandlovu
Why: Natasha’s a master at pulling together chic yet effortless-looking outfits, whether she’s opting for an edgy sportswear look or floating along in a dreamy gown. She’s got a box of designer bags that we’d give our left kidney to rummage round in and she also occasionally shares her beauty tips both on Instagram and her beautiful blog.
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
She says: “COTR is a destination for a mixture of emerging and luxury fashion, with a particular emphasis on Scandinavian labels.”
Who: Allison Graham is a Jamaican menswear blogger based in Brooklyn. Instagram: @shedoeshim
Why: Allison’s a breath of fresh air in the fashion blogger space with no time for your fashion gender binaries. She does menswear better than most guys in the game, whether she’s pattern mixing like a pro in a dapper suit or taking casual wear to a whole new level.
Who: New Yorker Danielle Bernstein. Instagram: @weworewhat
Why: Cool, clean outfit inspiration and handy get-the-look items to click through and buy for each.
She says: ‘WeWoreWhat is a fashion blog I created to provide a daily dose of outfit inspiration from every corner of NYC. I highlight my everyday outfits as well as my experience in this city that never sleeps. What should be the easiest part of everyone’s day (getting dressed in the morning) is sometimes the hardest – and that’s why I blog.’
Who: Writer, stylist and ex-Fashion Features Editor at The Sunday Times Style. Instagram: @pandorasykes
Why: Sharp as a tack with the looks and fashion sense of Diane Kruger, we’re hooked on Sykes’ killer combo of great outfits – vintage florals and patent biker, anyone? – and vay funny ‘social commentary’. Recent winners include a love letter to Jilly Cooper and why Sykes will never join Snapchat.
She says: ‘Style should be fun and fashion is not a lone Endeavour. You can be interested in shoes and still care about world politics. My blog aims to be fun but thoughtful – and give people a new way to look at things.’
It’s time to get ahead and jump on board the trend train – here’s our ultimate guide to the SS18 trends from the catwalk
The Fashion Month dust has settled, we’ve finally emptied out our cases from Paris Fashion Week (still can’t find that missing earring, dammit) and the street stylers are back to Kira Kira-ing their breakfasts, instead of each other outside show venues. We’ve done our Spring Summer 2018 fashion trends research, and now we’d say it’s high time for some next-season wardrobe plotting. Let’s face it, it’s never too early to start that wish-list – especially if you want more than a hope in hell of getting your hands on that Gucci bum bag. So, what did we learn from the NY/London/Milan/Paris Fashion Week whirl?
We’ve got two words – Fashion Prozac. That’s right, after an epically depressing year for politics (and just about everything else), designers reacted in the only way they know how. With uplifting, colourful, joyous clothes that took us off into another universe. Kaleidescopes of rainbow colour, the yummy new sugared almond pastels, Versace’s Insta-breaking supermodel reunion, some pretty powerful 80s power dressing – and OTT texture and fringing galore. The message: the outlook might be a little gloomy right now, but at least we can dress ourselves happy…
Scroll on down for all the Spring Summer 2018 trends to know about
Summer fashion trends 2018: Crayola colours
Designers raided the Pantone colour chart for pulsating primary colours – tomato red made a strong showing, seen everywhere from Preen to Victoria Beckham. There’s cobalt, emerald green and bright yellow. See Balenciaga’s head to toe take – canary yellow dress, layered over a long-sleeved top in the same shade, and accessorised with matching platform Balenciaga Crocs – taking the prize for coolest/craziest *delete as appropriate * collab of the season.
If head to toe brights aren’t your bag, there’s always….
Summer fashion trends 2018: Pastel colours
Delicate sugared almond shades have shaken off their Hyacinth Bucket connotations and turned themselves into a fashion statement. Preen’s standout show, inspired by saris and womens’ rights movements, was a masterclass in how to do pretty and powerful – with one-shouldered dresses and draped shapes in delicate shades of palest pink and green. The big news: lilac, that most Queen Mums-y of shades, is set for a major comeback. Buy a lilac bag now. Or have yourself a scoop of Neapolitan, like Celine’s cream and pink combo.
Princess Di and her late 80s heyday were a pervasive influence on some of the season’s key shows. Clearly the 20th anniversary of her death got Virgil Abloh thinking – he dedicated his entire Off/White show to her. And a fabulously unexpected treat from his normally streetwear-focused label it was. Puff sleeved jackets, high-waisted jeans, pristine white slouchy boots and big shouldered printed dresses. Claire Waight Keller’s debut show for Givenchy was a slick parade of strong, squared blouses in Working Girl-worthy graphic prints and teamed with cowboy boots. Meanwhile, at Saint Laurent Paris fashion week, Anthony Vaccarello brought all the Dynasty glamour for nighttime. The Power-Pouff – it’s a thing.
You think of checks as being strictly winter-only, but they’re making a convincing case for being spring’s It print. There were folksy ginghams at Loewe, sweet red and blue plaids at Alexander McQueen, beautiful bright shopper-bag checks at Mary Katrantzou and a whole show of them at Fendi – even down to checked tights.
Fluffy marabou and ostrich fluttered across a whole host of SS18 – from Anthony Vaccarello’s feather-yeti ‘It’ boots at Saint Laurent to the twisted take on the trench that’s become John Galliano’s signature at Maison Margiela – this season is all about a gold brocade version with white feathers flying from the shoulders. It’s not rain-friendly, but we’ve got the new haute take on the rain mac for that…see below.
Another iteration of the maximalist mood – major statement fringing, swishing across necklines, hemlines, bags…you name it. And these are no wishy-washy boho trims. The look isn’t so much haute-hippy as put-through-a-shredder. Car need a polish? No problem – just slip into one of Erdem or Calvin Klein’s dresses and shimmy away.
Summer fashion trends 2018: Beach clothes
Marc Jacobs said it best, with his mad mash-up of swirly prints, rainbow colours and turbans. Imagine the splashy, sun-drenched style of a 1960s Palm Beach socialite – Lilly Pulitzer, say – and then take it up a notch or three. Gucci’s Hawaiian-tropic print two-piece teamed with glittery gloves and a pile of necklaces is a case in point.
Oh, shorts. So boring, so basic. Just lurking in the back of the drawer, only to be pulled out on holiday when no-one’s looking and all your sundresses are covered in ice cream. Or so we thought, but summer fashion trends 2018 already sees the rise of the Statement Short. Louis Vuitton’s silky boxer style, Saint Laurent’s high-waisted leathers, and a whole host of (are you ready) – Shorts Suits. That’s right – fashion-forward summer tailoring will finish at the knee.
Wet-look, wipe-clean (oo-er), whatever you want to call it, the texture of the season is shiny. Christopher Kane’s black vinyl dresses and Balmain’s jumpsuits had kinky Soho vibes, while Mary Katrantzou and Calvin Klein were thinking more along the sporty waterproof lines, using plastic-coated nylon and drawstrings aplenty.
Trust Karl Lagerfeld to create an entire ecosystem for the Chanel SS18 Paris show – building a French cliff scene inside the Grand Palais, with real live waterfalls and cascading streams for the models to stroll round. Climate change statement or practical fashion problem solving? Maybe both. Either way – we’re covered for spring showers. Transparent plastic macs, rain hats…we’ve never seen Karl so sensible. Other labels including Valentino also produced ‘It’ macs – we never thought we’d say those words.
Another face (more like North Face in fact) of the simmering 80s theme – Dad-tastic sportswear. That’s right, fashion fans – the shellsuit is back! Witness Gucci’s jaunty two-piece and Isabel Marant’s sexed-up tracksuit worn with high heels. The best way to carry off this trend – instead of looking like an escapee from a Soviet Olympic training camp, circa 1989 – is to dilute heavily. Take one shellsuit jacket and wear with something seriously sexy on the bottom. Or team the new sporty ‘dad’ trainers (see below) with a pretty summer dress.
Summer wouldn’t be summer without a sea of florals and pretty dresses – and this season doesn’t disappoint. Prizes for the sweetest go to the Liberty prints at Chloe and ditsy florals at Loewe. There’s also a whole host of sheer loveliness to choose from when it comes to the perfect summer dress – if you’re not brave enough to wear with visible briefs on full display (a big runway trend), pop yours over a high-necked blouse and shorts, a la Emilia Wickstead.
Autumn trends 2018: it might not feel like it, but it’s time to get ahead and jump on board the new season trend train – here’s our ultimate guide to the hottest key looks to start stocking up on…
Yes, we know the phrase ‘autumn trends 2018’ isn’t really music to the ears right now. And yes, we know your mind’s probably occupied by summer fashion trends 2018 like crayola brights and how on earth to wear suit shorts. The current weather conditions don’t really have you thinking, ‘MUST buy more Arran knits’. But never has the saying ‘success is 1% inspiration, and 99% perspiration’ been more apt. The last model stalked off the last Paris Fashion Week AW18 catwalk a while ago. And after traipsing round the four fashion capitals, we’ve filtered all the shows into the best Autumn Winter 2018 trends for you. So come on, fashion fans. Time to put that Ganni sundress down and brace up. A teeny bit of brow-mopping in the changing rooms and clever summer sales blitzing now and you’ll have your entire autumn/winter wardrobe sorted – while other, less organised beings are still panic-buying bikinis on their way to the airport. Mwah ha ha.
So, what did we learn from the NY/London/Milan/Paris AW18 Fashion Week whirl?
The buzzword of the coming season is ‘protection’ – whether it’s from the mean streets, or just from the elements, the options for cosseting and swathing yourself in layers of coverage are endless. Parkas, puffas, blankets, double (and triple) coats – if in doubt, it’s all about adding another layer. And we’re starting from the head down (mum will be pleased) – balaclavas, silk headscarves, beanies, glamorous Little Red Riding Hood style hoods for evening… basically, it’s going to be a really good season for bad hair days. Hurrah! Without further ado, here are the trends to start planning your AW18 wardrobe around.
Scroll on down for all the Autumn Winter 2018 trends to know about…
Autumn trends 2018: Check print
Her Majesty appearing in Richard Quinn’s frow, Prince Charles’ support of the British Fashion Council, the fashion furore surrounding The Wedding…the royals are on trend as never before. And fashion loves them right back – stiff upper lip style in the form of trad tweeds, plaids and Balmoral-perfect silk headscarves are everywhere. Quinn worked foulards (the classic patterned silk scarf) into crazy layered looks, while Paul Andrew crafted archive foulard prints into chic shirtdresses for his Ferragamo debut.
Autumn fashion trends 2018: Hats
Whether it’s all about drama, a move towards the modest or just being plain toasty warm – covering your head is autumn’s biggest accessory message. Raf Simons set the tone at Calvin Klein during New York Fashion Week with standout knitted balaclavas – watch out for homages galore coming to a high street near you soon. Versace was all about the 1980s-tastic coloured beret, and the large silk headscarf is your best new accessory friend. Your mum will be so pleased.
Autumn trends 2018: Puffer jackets
‘Protection’ was the buzzword bandied around during the shows – a sense of clothes as urban armour, whether you’re stalking the mean streets, or just battling the elements. Shows like Balenciaga, Maison Margiela and Marni sum up the season’s styling – take a functional, sports-inflected polo, pile on a coat over a jacket, and add a puffa (and then another one)…
Autumn trends 2018: Blanket coats
Cape lovers – there’s a new update in town. Say hello to the blanket. And it’s not even a ‘blanket coat’ as such – it is quite literally a blanket. They were draped round the girls at shows including Roksanda and Isabel Marant, for an insouciant take on covering up for the cold. Easy to whip on, easy to take off and use for emergency winter picnics. Just joking – Roksanda’s cashmere would definitely demand a table, not grass.
Autumn trends 2018: Graphic print clothes
If delicate winter blooms aren’t your thing, there’s a whole other bold, non-pretty pattern trend to make a statement with. Choose from a host of graphic prints with a strong 1980s urban art vibe: Burberry’s graffiti squiggles looked as if they’d been lifted from the side of a New York subway carriage, while Jeremy Scott paid tribute to Lichtenstein cartoons at Moschino and Mary Katrantzou did bold Bauhaus lettering.
Autumn trends 2018: Colour blocking
Designers including Marc Jacobs and Francesco Risso at Marni brought all the joy by showing off their skills as colourists – beautiful, unusual palettes were everywhere, reminding us of some of our favourite artists. Full-on Keith Haring neon at Prada, refreshing David Hockney pastels at Eudon Choi, tonal blocking a la Rothko at Marni and amazing Matisse style primary colour combos at Marc Jacobs.
Autumn trends 2018: 70s fashion
It’s the decade that won’t die when it comes to recent trends. And the sepia-tinged retro mood continues for autumn. But which 1970s character are you? Roksanda’s uptown girl, Marco de Vincenzo’s flares-wearing preppy or Louis Vuitton’s sporty jersey dress fan? Whichever way you go, remember – it has to be caramel, tan, toffee, tobacco..any colour as long as it’s a variation on camel, basically.
Autumn trends 2018: Boho clothes
Womens’ rights, LGBTQ rights, anti-sexism, anti-Trump, plastic in the oceans…you name it, we’re feeling strongly about it. Maria Grazia Chiuri has stoked controversy – and sales – with her political slogan t-shirts at Dior. And there was another heavy waft of CND-protest feeling in her AW18 Dior collection – nuclear disarmament symbols, tufted woven-rag knits, flat caps…Elsewhere, Missoni and Peter Pilotto also made a strong case for studenty knits and tie-dye.
Autumn trends 2018: Floral prints
We all love a floral dress for summer, but designers are amping them up with a dark, dramatic twist for this winter too. Rendered on black backgrounds, flowers look dark and decadent – at Saint Laurent, Anthony Vacarello covered his signature micro Dynasty dresses with flowers including sequinned poppies. Over at Preen and Erdem, there was a more historical mood, with blowsy roses winding over coats and silk dresses.
Autumn fashion trends 2018: Leopard print
Zebra is galloping into the spotlight as the animalia du jour – see Tom Ford’s OTT red take – and luckily for the Bet Lynch at heart, there’slots of amazing leopard. And there’s a lot happening in the world of furry coats – after Gucci’s recent announcement that they would no longer use real fur, we’re pleased to say that other major luxury houses are following suit. Designer of the moment Claire Waight Keller produced silky, standout leopard coats at Givenchy – and they’re all faux. Hur-roar…
Autumn fashion trends 2018: Pajamas
The perfect antidote to animal print, bold colours and aggressive outerwear – say bonjour to the new AW18 update on robe dressing. Silk pajama suits, flowing belted robe coats and Natacha Ramsay-Levi’s pretty lace-trimmed separates at Chloe. And relax…
Autumn fashion trends 2018: Silver clothes
Global Bacofoil shortage incoming. That’s right, cool futuristic silver is the metallic to shine in. At MM6, it was head to toe (and wall to wall – the presentation took place in a blinding silver-lined room) – from trenches to boots. At Balmain, it was all about the glamazon that Olivier Rousteng loves so much, dressed in high shine lame. There was good old-fashioned movie star glamour courtesy of Givenchy’s swishy silver beading. Butif all this is making you think ‘Beam me up, Scotty’ – fear not. There are also cool, less ‘Hollywood’ takes on the trend – like the parkas at Marques Almeida and a holographic trench at Sies Marjan.
Autumn fashion trends 2018: Accessories
More is more is more. Our favourite kind of season…cowboy boots have been taking Instagram by storm and they’re set to continue as the must-have footwear trend for autumn. In keeping with all the layering going on, even scarves are getting in on the act – Karl Lagerfeld piled different coloured versions round the models’ necks at Chanel, and we are obsessed with Miu Miu’s punky retro knitted scarf-lets (is that a word? We say yes). Also on our wishlist: the giant squashy clutch, the furry Muppet bag, OTT earrings…and lastly – the cheap and cheerful banana clip. Splash out on Faustine Steinmetz – or hit the bargain bucket at the local chemist. You’re welcome!
The ultimate wardrobe essentials for a long hot season
Summer dresses are without a doubt the easiest way to perfect your seasonal style. You don’t need to worry about coordinating complicated outfits, just throw it on, add a pair of shoes and a cute beaded bag, and you’re done.
Whether you’re after something casual or a style that’s a bit fancier, a dress is a great way to ensure you feel confident, and we’ve looked around the web to find the prettiest ones, so you don’t have to (you’re welcome).
Summer dress trends
This season, you’re in for a real treat, as there’s truly a summer dress trend to suit every taste. Linen has made a massive (and unexpected) comeback this summer. The hippie-style fabric has suddenly gotten cool again and button-down styles have been spotted all over our Insta feeds.
You can’t ignore polka dots, of course, a classic print that never really seems to go away for long. But this summer, the age-old pattern has had an update with loads of fun designs spotted on the high street.
And don’t forget that big sleeves are back, 80s style shoulders and billowing sleeves are everywhere at the moment. So find a dress that’s more cinched in at the waist and couple with a basket bag to complete the look.
Summer maxi dress
A maxi dress will always be a good idea, especially for those not keen to show off their legs. There is a plethora of romantic and bohemian styles in floaty fabrics and ditzy prints, however if you’re a 90s woman at heart, you’ll adore the slinky slip dresses taking over the high street right now.
White summer dress
Thanks to the current heatwave, there’s never been a better time to own the LWD (that’s little white dress FYI). Shirt dresses are the perfect office-friendly option, though we’re loving the paired back linen dress too.
You’ll never go wrong with a floral dress, think bold botanical prints in a green hue or try a lighter pastel colour like lilac, pink and lemon for a sugary summer look. For a more laid-back casual style, there’s also check & plaid. Typically a print reserved for winter, these pinafore-style dresses, like those by Danish brand Ganni, are currently on everyone’s wishlist.
Midi summer dress
Another favourite style is the impossibly flattering midi dress. This demure-length is perfect for when the weather is a little changeable (thank you British summer time) as you can dress it up with tights (urgh) and light layers or down with simple sandals and sunglasses.
Whatever your fancy, we’ve rounded up the best summer styles from designer to high street dresses so that you don’t have to go on a hunt to find what works for you.
The high street has some exquisite style finds to offer any blushing bride.
High street wedding dresses just keep getting better and better. Stylish brides on a budget now have their pick of an ever-expanding selection of high street wedding dresses – and we’ve got them all here for you to admire.
From floor-length gowns to sleek lace minis and everything in between including some rather gorgeous beaded boho dresses – there’s something for every style.
And for the spring/summer wedding season, there has never been a better selection. With Ted Baker, Whistles, French Connection, ASOS, and Self-Portrait now offering bridal collections, the price-conscious brides-to-be have never had it better. And quite frankly, when you se this amazing array of dresses you’ll wonder why anyone would ever go over a £1,000 budget.
Traditional high street wedding dresses
For the traditional brides, there’s gorgeous fishtails and caped sleeves gowns from the likes of Phase Eight and Monsoon. While for the vintage lovers and soon-to-be boho brides, Monsoon and ASOS have all your embellished and floaty lace dreams covered.
Alternative high street wedding dresses
And for something altogether more contemporary then some of our favourite high street stores, French Connection and Whistles, have launched lust-worthy collections to make you stand out on the aisle. Think off-the-shoulder lace, asymmetric necklines, on-trend midi dresses and minimalist silk slips, which are exactly what the modern stylish bride needs for the new season.
High street wedding dresses for every shape
As well as all of these, we’ve found dresses to suit all shapes and heights – from Twenties bias-cut to full-skirted prim variations. Not keen on your arms? There are some great long-sleeved wedding gowns that will solve your bridal dilemmas. Want your waist to stand out? Try a cinched style with an embellished belt. Petite figures will suit all the lovely ruffle dresses that are so in at the moment too.
So with that in mind, it’s time to pick your dream dress from the best high street wedding dresses available now…
Hands up, who’s already spent half their pay check in the Zara sale going on at the moment? Well, before you dole out any more cash – we’ve got the dirt on some amazing Zara shopping hacks from ex-employees.
Zara notoriously never do discounts, just sales, but we’ve got a few shopping hacks for you that could save you a bit of £££. These aren’t new, but you might have missed them as they’re not mega obvious. The girls over at The Devil Wears Zara and Who What Wear also scored some major tips from over a hundred ex-employees which we’ve included below as well – bring on the wardrobe updates.
Zara limited edition collections
Pretty much the only annoying thing about Zara is that it’s so popular that everyone ends up wearing the same stuff (yeah, like that Zara jacket that had its own feed). Which is where Zara’s limited edition collections come in handy, as there are fewer pieces.
These are generally marked as ‘new’ in the dropdown of the woman and TRF sections, so it’s worth checking in weekly. However, if you’re after something a little more classic, then try the Timeless collection, which is pretty much what it says on the tin: classic pieces which will see you through the seasons.
A Zara employee told Who What Wear, ‘Special pieces like a statement summer dress or coat that stand out from the rest of the products are probably only available in limited quantity and won’t be reproduced for sale, so definitely grab it.’
Zara special prices
Under the ‘woman’ section on the Zara homepage, you’ll see a dropdown appear. Scroll right to the bottom of that, and just after ‘fragrances’ you’ll see ‘special prices’.
In there, you’ll find a veritable treasure trove of bargains. This is basically Zara’s more affordable pieces, and you’ll find anything from £12.99 chinos and sweaters, to tops for under a tenner. There are even coats for under £50, which for Zara is pretty good.
Beyond the special prices category, there’s another hack if you happen to be going on a Eurotrip. An employee revealed, ‘Zara is obviously the cheapest in Spain and Portugal since most of it is produced there. So stock up whenever you find yourself in those countries!’
Zara most popular pieces
Zara recently added a new section to the site called ‘Trending Now’, which essentially tells you what everyone else is buying right now, so you won’t have to wait to see a dress on a blogger to find out what’s hot right now.
An employee revealed that even if it looks like your favourite piece is out of stock, just hold out hope. They said, ‘Save the link of the product you want, even if its sold out—they always restock. This is very useful during sales because you can get literally anything. During sale season, there are a lot of returns, and as soon as something gets back to the warehouse, the stock is refreshed, and if you’re quick enough, you can get that T-shirt for half price or even more discounted.’
If you’re looking for a timeless classic though, there’s a bit of strategy involved if you want to score a bargain. Another employee said, ‘Basics like trench coats, puffers, denim, plain sweaters and cardigans, camisoles—things like that—they remake every year, so we (Zara employees) would always buy those on sale and no one would know it was from the previous season.’
Zara discount codes
Sadly, Zara famously don’t do discount codes (I mean they don’t need to, do they?), nor do they offer student discounts, so if you’re after a bargain, you’ll have to wait for the sales.
Zara sales tend to fall in line with the major winter sale and summer sale periods, so Boxing Day and June. However, if you want to find out about sales early, then do sign up to the newsletter, because you will usually get notified in advance. Zara employees also shared their insight as to how to figure out when the big day would be coming below.
One said, ‘The biggest sign that a sale is coming is when the clothing gets all turned horizontally and packed onto the racks. Usually, the merchandisers are grouping together everything by the same price point and will have as much inventory on the floor as possible. This basically means don’t buy anything because in a couple of days it will all be on sale.’
Another revealed that the key was when old pieces began popping up on the racks again. They said, ‘When it comes to the U.S., right before Zara starts their sale they try to sell everything at regular pricing. You’ll see most of the old collections back in stores and only the new clothing is labeled with signs that say ‘new collection’. So I would recommend not buying those older clothes because they will be on sale two weeks later.’
As far as bossing the sale goes? Well, the ex-employees had people sorted.
‘The first week of the sale, we are most likely going to discount 10% to 25%. The second week, we price the sale at 40% or even 50%. During the third week, you can get items for up to 70% to 75% off because everything has to go. It’s better to wait two to three weeks for the best sale prices,’ one explained.
The best days to shop at Zara
The best days to shop online are usually Monday and Thursday for the main drops (great start of the week pick-me-up!), but there are odd new pieces added on most days.
Zara free delivery
The cheapest way to get your Zara order delivered is to get it sent direct to a store of your choice, for free. But if you’re spending over £50 (which let’s be honest, is pretty easy to do at Zara), then it’s free anyway.
Zara home hack
This tip doesn’t actually involve the main site, but Zara home. Did you know that as well as homeware, it sells some amazing loungewear too? It’s not all cheap but there are some great pieces like trousers and tunics for under £30.
If you can’t stand shopping in store but worry that if you shop online it won’t fit, rest assured. Zara just made shopping easier by introducing a new online sizing tool, which lets you input all your measurements so it can tell you which size to shop which product in. Genius.