This East London pop up will create your own sustainable lipstick in just 15 minutes

This East London pop up will create your own sustainable lipstick in just 15 minutes

We want one in EVERY shade…


AiNSEL was founded by a group of millennial women in the summer of 2017 . Their aim was to create a deliberately small offering of beauty products that simplified women’s make-up bags to only the most wearable items that women actually use. Since then AiNSEL have gained a loyal fan base for their capsule lipstick collection and instantly recognisable clear packaging that’s been popping up all over our Instagram feed.

Now, AiNSEL’s latest project is the launch of their first ever pop-up shop called the Lip Lab. The Lip Lab has been created specifically to challenge the environmental standards of the beauty world and reduce the wastage generated by excessive packaging. Having discovered the shocking information that the industry creates some 120.8 billion units of packaging each year and that personal care and beauty products are estimated to account for 1/3rd of all landfill waste, AiNSEL are directly addressing the issue with their made to order batch production.

Everything you need to know about the AiNSEL Lip Lab

Overproduction within the beauty industry is having big environmental repercussions on the world around us. Whether it’s excessively large production runs that lead to hundreds of products being sent to landfill because they haven’t sold or whether they have gone out of date after sitting on the shelves or in warehouses for too long, the end result is the environment is bearing the brunt of the damage.

To combat this at the AiNSEL Lip Lab there are no ready-made lipsticks, instead all products are made-to-order on demand, reducing the chance of products ending up in landfill.

If you want to create your own sustainable lippy (who wouldn’t?) all you have to do is pick your favourite colour from the menu of seventeen shades (below). The team will then blend your colour, shape the bullet and fit it into your casing. You can watch the whole step-by-step process of your lipstick being made from start to finish too as the speedy operation means that once you’ve placed your order, your new lippy will be ready in less than fifteen minutes.

AiNSEL Lip Lab: why should you visit?

Aside from the fact you’ve been lusting after the idea of having your own bespoke lipstick, you should visit if you want to make a positive, personal environmental decision to pick a brand that is so actively trying to reduce their carbon footprint and wastage. It’s not just a one off either, environmental causes are at the heart of AiNSEL’s brand philosophy.

All products are 100% cruelty free and the clear acrylic they’re housed in is recyclable. Once the pop-up is over you can still take advantage of the brand’s recycling scheme. The programme allows you to post back the acrylic casing for your lipstick once you’ve finished it and order a refill which they’ll inset back into your old case. It’s such a quick and highly effective way of halving the amount of packaging needed. If you’re interested in taking advantage of the service all you have to do is direct message AiNSEL Official on Instagram and they will send you the address to post your empty case too. PLUS you get 20% off the cost of your new refill too.

On top of it’s eco-credentials the East London pop-up is decked out with the work of local London artists with ceiling installations and interactive wall-art so after collecting your new shade we’re sure you’ll enjoy checking out the upcoming designers who’s pieces are displayed there.

AiNSEL Lip Lab: when does it open?

The pop-up opens next Monday 23rd April and is open until Friday 28th April.

AiNSEL Lip Lab: where is it located?

Set in the heart of East London, the pop up is just a five minute walk from Old Street Station. The address is 1-3 Rivington Street, EC2A 3DT.




The post This East London pop up will create your own sustainable lipstick in just 15 minutes appeared first on Marie Claire.

The best eyeliners that your make-up bag needs, stat

The best eyeliners that your make-up bag needs, stat

Because they’re an absolute essential for a cat eye or smokey shadow look

best eyeliners

Few beauty products hold cult status in the same way that the best eyeliners do.

From Brigitte Bardot to Audrey Hepburn, just about every beauty muse from recent history wore eyeliner as part of their signature look.

It’s a make-up bag staple all over the world and, combined with the best eyeshadow palettes, is essential in creating red carpet-worthy eye make-up looks.

Keep scrolling to shop our edit of the best liquid, pencil, gel and pens formulas below. Your liner collection never looked so good…

Best drugstore eyeliners

Rimmel Exaggerate Waterproof Eye Definer, £3.99, Fabled

best eyeliners Rimmel Exaggerate Wateproof

Considering this eyeliner is just four quid, it’s a total steal for how good it is. The colour is a true, inky black and it doesn’t budge easily, and the smudge end is great for an on the go smokey eye. For a twist on your regular jet black, try starlit, speckled with tiny flecks of glitter for an even more eye-catching look.

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Best pencil eyeliners

Elizabeth Arden Beautiful Colour Smokey Pencil, £17, Amazon

best eyeliners pencil Elizabeth Arden Smokey Pencil

The super soft, powder formula and built-in smudger makes Elizabeth Arden’s pencils super easy to apply and blend out for the ultimate evening eye. Call it smokey eye in pencil form, if you will.

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Best waterproof eyeliners

NARS Larger Than Life Long-Wear Eyeliner, £19, Fabled

best eyeliners NARS

Described as ‘budge proof’, NARS’ Long Wear liner is exactly that. Each of the pencils is richly pigmented for a true colour pay off that lasts a whole working day or night out (none of this watery, transparent business). If you’re fed up of reapplying eyeliner to your waterline a few times a day, this one is for you.

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Best pen eyeliner

 Stila Stay All Day Waterproof Liquid Eye Liner, £14.50, Fabled

best eyeliners

Smudge proof, sweat proof, heck, we’d go as far as to say that Stila’s waterproof liner is actually life proof, and without a doubt one of the best liquid eyeliner formulas ever made. Inky, dense black and with a super sharp felt tip,you’ll find no smudging or printing on to your upper lids here.

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Best gel eyeliner

Bobbi Brown Long-Wear Gel Eyeliner, £19.50, Fabled

best eyeliners Bobbi Brown Gel

Fun fact: Bobbi Brown first decided to create a gel liner when she had none to hand ahead of a photo shoot; instead, she applied waterproof mascara using a cotton bud without the fuzzy head. It did not budge one bit, and so the idea for Long-Wear Gel Eyeliner was born. Today it’s still one of the brand’s best sellers with a velvety finish, and is available in all sorts of shades as well as classic black.

Buy Now

Want to shop even more of the best eyeliners? We’ve charted five more hero buys below.

Happy smokey eye-ing…

The post The best eyeliners that your make-up bag needs, stat appeared first on Marie Claire.