And now Bodyform are launching a new PureSensitive range for intimate care, alongside their #vivalavula campaign to get women to understand more about their bodies and tackle the taboo surrounding their lady gardens.
According to research carried out by Bodyform, 73% of women in the UK don’t know what a vulva is, 42% have felt embarrassed about theirs (it’s a shocking 63% in 18-24 year-olds) and 61% believe society puts a pressure on women to ensure their vulva looks a certain way.
Watch the campaign video below…
Bodyform’s campaign hopes the Viva La Vulva campaign will get more women talking about this particular part of their bodies, help to drive education and boost’s women confidence.
They want to ‘talk about vulvas and liberate women from the pressure to adhere to fake ‘vulva standards’.
Are you with them? Will you start chatting to your friends about it?
Your wishes are about to come true, as MAC has announced a collaboration with Disney’s live action Aladdin movie, which hits cinemas on the 24th May.
Packed with a mix of precious metals and Jasmine-inspired jewel tones, there’s no doubt you’ll be left feeling like a princess when this drops.
MAC’s senior artist and BBC 3 Glow Up judge Dominic Skinner took to Instagram to confirm the news, writing: ‘Just you wait till you see what the collection has in store for you!! Your wish, our command!
‘Manifest your magic with the Disney Aladdin Collection by M·A·C. Launching this May, this wish-fulfilling collaboration highlights the self-determination and confidence of Princess Jasmine in the upcoming live-action adaptation of Disneu’s animated classic, Aladdin – in theatres May 24.’
The campaign puts Naomi Scott, who plays our hero Princess Jasmine in the upcoming film, at the forefront adorned in turquoise and gold.
A lot of the details are still yet to be released, but at the moment there are three products that we know about – cleverly mirroring the Genie’s three wishes granted to Aladdin. Until then, you can sign up for Aladdin updates on MAC’s website.
So far we’ve seen an eyeshadow palette, lipstick and bronzer, all encased in beautifully golden packaging, and MAC have shared some of the eyeshadow swatches on Instagram. All we can say is, take our money NOW.
We’re already lusting over the nine-pan eyeshadow palette filled with purple and golden shimmers, and the hot pink lipstick named A Whole NewWorld has really caught our attention. Not to mention the warm-toned bronzer that we hope will give us that Jasmine-esque glow.
The limited edition collection is said to be available on the 1st of May, so be sure to save that date as it’s going to sell out pretty fast. And, if we’re lucky, there may be a few more additions to the colourful range.
Plus the brands that are doing their bit for the planet
It’s been a long time coming, but people are finally realising that it’s cool to give a crap about the planet we live on. From ethical fashion brands to upping our recycling, most of us are being a bit more conscious about our lifestyle choices and wastage.
‘As consumers, I think we’d all like to feel as though we’re helping make a change for the better; but sometimes it’s hard to know how to do that, and understand what impact a small change can really make,’ says Jo Chidley, founder of Beauty Kitchen.
‘For me, sustainability is a combination of things. It’s how we consciously develop and formulate products to the long term environmental impact they have.
‘We carefully consider the ethical sourcing, the packaging and the production and how we operate as a fully rounded sustainable business. Consumers want to know that as a sustainable business you truly care about them and the environment.’
With that in mind, keep reading to find out how you can gradually upgrade your skincare to be more planet-friendly.
What are some easy first steps you can take to make your beauty routine more sustainable?
Shop with a brand that follows environmentally friendly practices
From thoughtful packaging to sustainable ingredients, make sure they’ve covered the bases so all you have to do is decide on what products to try.
‘Consumers used to think that natural meant compromising on quality, smell, texture or all three,’ says Jo. But today, our products stand up against their synthetic counterparts and really do perform – proving that effective, natural and sustainable is possible.’
Ensure the brand is cruelty free and against animal testing
‘The leaping bunny is a guarantee that none of the products will have been tested on animals. If you can’t find it on the products, research!’ says Jo. ‘You’ll find brands are very good at telling you about all the work they’re doing to become more sustainable and eco-friendly, so if you still can’t find the answers you’re looking for, ask the brand directly.
‘We love to hear from our customers and will always answer questions and help arm them with the info they want whenever we can.’
Start with one product and take your time!
If you’re used to a certain routine it’s best to swap things out gradually to make your transition into a more sustainable routine all the more smooth. Start by buying just one sustainable product to incorporate into your routine, then gradually build it up.
What easy sustainable ingredient swaps can you make?
‘Understanding that we do not have an infinite resource of ingredients is an important part of the journey,’ Jo explains. ‘Look at Argan Oil – what was once a niche ingredient from Morocco is now a thriving industry. But how long can small communities work to meet demand? Trees and ingredients take time to grow and for us, it’s important to take our time and do things the right way.
‘Swapping from Argan Oil to Abyssinian Oil and using products that have marine extracts and algae in them is a great start. When these ingredients grow they turn carbon dioxide into oxygen and are truly effective on your skin.
‘You’ll get the same enjoyment from the products, but you’ll also be helping to ensure that those ingredients stick around for a lot longer as they’ll become more sustainable – and the cycle then becomes a totally renewable one.’
‘Here at Beauty Kitchen, we work tirelessly to ensure we’re doing things as well as we can – from the efficacy of our products, to the way we source ingredients right down to the packaging we use for each and every one of our products,’ Jo continues.
‘Being the most sustainable beauty company in the world is what I’m working towards.’
Other brands doing their green bit
As well as the brilliant Beauty Kitchen, there are other brands below who are working to reduce their ecological footprint, whether through recycling initiatives or using less harmful ingredients. Read more about them below.
REN has pledged to be a zero-waste brand by 2021, working towards 100% recyclable packaging, reusing ocean plastic and offering refillable services. They’ve also teamed up with Surfrider to clean up the world’s beaches, currently touring the UK.
Tata Harper‘s packaging is almost entirely reusable and recyclable glass, and everything is made on their 1,200 acre farm in Vermont, USA.
L’Occitane’s Teracycle Initiative will accept your used beauty products to be recycled (not just L’Occitane ones!). Simply take them to your nearest store and they’ll do the rest – as well as giving you 10% off your next shop.
WE ARE PARADOXX use no plastic in their packaging, instead opting for aluminium which, unlike plastic, can be recycled an infinite number of times. Using recycled aluminium requires only 8% of the energy used to make new aluminium.
Origins recycle their empties at counters, meaning consumers can take their empty Origins containers and the brand will ensure they are recycled. They also never use Styrofoam packaging or PVCs and avoid using cartons where possible, but any that are used are FSC certified, post-consumer recycled fibre and made using wind and and hydro power. Cosmetic bags are made from 100% recycled materials, while shopping bags are 100% craft paper that is itself recyclable. Not bad, eh?
bareMinerals products are all free from chemical sunscreen, coal tar, formaldehyde, mineral oil, palm oil, parabens, peanuts, propylene glycol, phthalates, sodium lauryl sulfate, triclocarban, and triclosan.
Beauty just got a whole lot cleaner.
For more tips and tricks head to our Hair & Beauty section
You might or might not have noticed that Kate Middleton and Meghan Markle more or less always wear their hair in the same way, that is to say Kate always wears her hair down, and Meghan often has hers up in a chic up-do.
In fact, the Duchess of Cambridge was one of very few royal brides to wear her hair down on her wedding day, apparently so that she wouldn’t look too different to Prince William. Meanwhile, Meghan is hardly ever seen with her hair down.
According to hair stylist Troy Alexandros, there is a very simple reason for it: the texture of their hair.
He told the Express, ‘Meghan’s hair is naturally very very curly, after years of Brazilian blowdry sessions the hair can become straighter than before. This can cause a curlier root which is definitely not a good look for someone always in the press!’
‘A tidy up do is also a great way to hide fuzzy edges and curls which can appear after a hard busy day of royal affairs,’ he added.
As for Kate, the reason she often wears her hair down is no doubt because she finds it suits her better, but it might well be because of the scar she has on her face.
The Duchess might simply wish to hide hers, and though she does sometimes have her hair up during formal events, she often still has loose hairs to frame her face and soften the look.
In this new franchise we ask: what’s all the fuss about? There are so many products and brands that enter stratospheric realms of popularity – going from zero to hero in what feels like a matter of weeks – think Drunk Elephant and Augustinus Bader. But why are they so popular? We’ve decided to investigate…
Milk Makeup – The Background
Milk Makeup is the incredibly fun, easy-to-use makeup and skincare line set up by Milk Studios – the NYC photography studio and creative agency. It was founded in 2015 by the studio’s Co-Founder Mazdack Rassi and his wife Beauty + Fashion Editor and E! News Correspondent Zanna Roberts Rassi, but only came to the UK earlier this year. But it landed on our shores with a bang. 17,000 joined Cult Beauty’s waitlist (their biggest ever brand waitlist to date), 4,575 shoppers visited their pop-up store in Covent Garden in two days and within the first 24 hours five products (Blur Stick, Cooling Stick, Matte Bronzer, Tattoo Stamp in Star and Eye Pigment After Party) sold out completely in the UK. It’s safe to say that people were excited and couldn’t wait to get their hands on the products.
What is it that sent the UK customers into such a craze? Well it might be that the brand is all about ease – their roll-up, multi-use sticks are a thing of genius; it might be that the brand is completely vegan, cruelty-free and free from parabens; or perhaps it because the unisex brand promotes self expression, telling their followers to #livetheirlook.
Is it any good?
Now that the dust has settled and the brand has been available to buy for over two months, we highlight the products that we think should be in your makeup bag.
This little thing belongs in the fridge. It’s a cooling water that takes down puffiness and when you keep it in the fridge, we swear it doubles its power. It’s said to help boost hydration, but we’d stick to your normal serums for that. But if you’ve had a heavy night (whether that’s with your baby, a night out on the tiles or you just couldn’t sleep) this soothes and de-puffs your under eye area. Warning: it’s addictive.
This is idiot-proof. It’s so blendable, that if you make a mistake you won’t have to start your makeup all over. It’s not orange at all so you’ll never look like you’ve been tangoed. You can literally draw it on wherever you want, no need for brushes or a mirror really. It’s like it was created for the ‘how to contour beginners set’.
The beauty of this mascara is that, whilst it give your lashes volume for days (thanks to the heart-shaped fibres that cling to the individual hairs), it contains CBD oil that conditions your lashes as well. Which means that every morning when you apply, you’re essentially putting a hydrating hair oil on your lashes too.
Keep this in your handbag at all times. It’s perfect for the 4pm slump, when your body needs a coffee and your face needs a pick-me-up. It’s really hydrating, so if you have dry skin you’ll love it. It works beautifully on the lips and the cheeks too. So double the bang for your buck.
Good god you do not need a lot of this. Pop a tiny bit on the back of your hand then using a fluffy brush blend the pigment to get a diffused look. Alternatively if you want a bold, statement eye, whack it straight on your lids with your fingertips. You won’t be disappointed with any of the 10 shades.
This works majestically atop an eye pigment; use your fingertips to dab the glitter in or alternatively swipe across your cheekbones for a touch of glitter strobing for the ultimate glitter makeup look. It’s so easy to use and so not messy, it will change the way you do your festival makeup.
You know if you squeeze a marshmallow in your hands, it bounces back in shape? Well the team at Milk have utilised the elastic marshmallow root powder and bendable spheres, which move with the skin to create a concealer that doesn’t crack or split when you’re face creases with a smile. Clever hey?
Whilst their skincare is easy to use and will be super handy when you travel, it really is the makeup that stands out for us. It’s fun, playful and allows you to experiment with colour without breaking the bank. We’re here for Milk Makeup.
So, yes, you could say they’ve been pretty busy when it comes to launching eco-friendly campaigns and innovative products.
And now they’ve decided to go one step further by removing eggs from all their products.
While the beauty brand prides itself on its many vegan and cruelty-free offerings, some of their face masks and hair treatments previously contained eggs – albeit using only free-range – but Lush has decided to go completely egg-free moving forward. Instead, they’ll be using ingredients like chickpea aquafaba, tofu, soya yoghurt, and wheat gluten.
Lush said: ‘Lush has always used free range eggs and gradually tried to go beyond just free range and switch to supplies that met and exceeded the organic free-range criteria. Over the years the Buying team has visited many free-range chicken farms to see the chickens and check the standards.
‘What has become clear during this process is that there are some hard truths of egg production that are difficult to face up to – and which are almost impossible for the egg industry to show to company buyers or consumers of eggs. We can visit the hens and see them living freely and eating good quality organic food, but what we cannot see, or film to show our customers, is the process before those hens arrive at the organic, free range farm.
‘The hatching of millions of eggs at commercial hatcheries, the sorting of the chicks into female to be sent on to farms to lay eggs and the male chicks to go straight to their deaths by methods so brutal that it would be impossible to present on our website. We can no longer, in good conscience, use an ingredient that we are unable to be transparent about because the truth is so unpalatable.
‘The only solution therefore was to work to reformulate our products to take eggs out. We are now at a stage where we can announced that we are ready to switch production to these new formulations and from now on Lush products will be completely egg-free.’
It is worth noting that while they’ll no longer be using eggs in any of their products, it doesn’t automatically make everything vegan. They still use honey and lanolin in some products, which many vegans choose to avoid.
The egg-free goods include Hair Custard, Curly Wurly shampoo, Jersey Bounce shampoo, H’suan Wen Hua hair treatment, Brazened Honey fresh face mask and Cosmetic Warrior fresh face mask.
Even better, the D’Fluff shaving soap is now certified vegan. Yay!
Because if you’re going to do it, you need to do it right
We all know dermatologists and skin experts say not to pop pimples. But how many of us actually adhere to their advice? If you’re honest with yourself, you’ll admit that there’s been more than one occasion where you’ve popped a pimple at home.
Thing is, there are a few things you should know before you pinch your fingers over that blemish. Which is why we sat down with the famous Dr Pimple Popper to find out exactly how to pop a pimple at home, safely.
Got a few pimple questions that need answering? Read on…
What’s the golden rule to popping pimples at home?
‘Let me start off by saying, that I don’t recommend that you pop your own pimples. However, I know that most of you won’t follow this recommendation. So I instead insist, “Know when to POP, and know when to STOP”.
‘If you really MUST, you shouldn’t pop anything on your face unless it has come to a white/yellow “head”’, she went on. ‘If the pimple has a head, at that point it is the easiest to extract, with the least risk of scarring because the bump is very superficial to the surface of the skin.’
What is the gunk? And why does it manifest?
‘Pus is composed of skin cells, bacteria, and inflammatory cells which are sent there by your immune system to fight off this localised bacterial infection in the skin. It’s also a protein-rich fluid called liquor puris that is usually whitish-yellow, yellow, or sometimes a little yellow brown in colour.’
Ok, but what are you meant to do once you’ve squeezed it? Should you dab with tissue? Leave to dry?
‘Clean the area with alcohol and leave the area alone, don’t keep squeezing it. You may want to apply a cool compress to help minimise the redness and irritation or use an over the counter topical steroid to minimise redness and inflammation. Usually you know that a pimple has been completely drained if no more pus can be expressed, so if you see a little blood, stop squeezing!
Once a pimple has been popped, be sure to keep the area clean and let it heal properly to avoid scarring. It will sting a little, but you can disinfect the area with rubbing alcohol after popping.’
Why does clear fluid come out if you squeeze a pimple too much?
‘Clear fluid is just edema, fluid that accumulates in the area due to redness and swelling of the area. It is not pus, it’s not infection.’
Is there anything we should be aware of while popping pimples?
‘If you have a red pimple that hurts to touch, and is deep under the skin, it’s pretty impossible to pop it at that point. Usually if the pimple doesn’t have a head yet and is still under the skin, trying to extract it can not only be very painful, but you can cause irritation and even infection that will make it harder for the pimple to heal. Worse yet, if you really traumatize the skin, you risk scarring and that is likely permanent.’
How can I tell the difference between a cyst and a pimple?
‘Depends on what type of cyst we’re talking about. There is the cystic form of acne, which is a more severe form of acne vulgaris, and this type of acne created deeper, larger, more painful pimples under the skin that have a higher potential for scarring.
‘The cysts that you see me remove on my YouTube channel, are more commonly other kinds of cysts, such as epidermoid cysts, pilar cysts, steatocystomas. There are many types of cysts, and these are very different from pimples, and each other.
‘Cysts in general should not be squeezed because squeezing won’t resolve them, and in fact, can really cause many problems, like inflammation, infection, scarring. Cysts should be evaluated by your physician and you may likely need a surgeon to remove them entirely.’
Why do you get clusters of pimples in certain places?
‘Pimples tend to occur in oily areas of the skin, which is why we commonly see breakouts in the “T-zone”. Also, hormones can trigger breakouts in certain areas, which is why for example, people with Polycystic Ovarian Syndrome who have increased hormone levels (androgens), get more breakouts in the “beard distribution” of the face.’
Why do some pimples return in the same spot?
‘The pimple likely never completely resolved. When we have changes in hormone levels on a monthly basis, an increase in hormones can trigger increased oil production, increased risk of bacterial infection, and re-irritation of that pimple again.
‘Sometimes these reoccurring pimples are cystic and come back because they never form a head to be extracted. The pore is clogged under the surface of your skin and can enlarge and appear on the surface of your skin when your body is producing more oil.’
What can you do about under the surface pimples? How can you treat them at home?
‘Pustules and inflammatory papules are white bumps with a red base, and they can often be painful to touch. When you have a pustule this means there are purulent contents inside, meaning localised infection… bacteria is involved and has a hand in creating this type of bump.
‘To treat them at home, always be sure to follow directions on the product or as directed by your dermatologist. It’s important to pay attention to your skin and if you notice drying or irritation, reduce how often you are using the product.
‘You can use acne products to treat current breakouts AND prevent future breakouts, so it’s usually OK to continue using them even after a breakout has improved and some people may opt for a spot treatment if they have specific areas that they are more prone to acne and breakouts.’
Dr Pimple Popper’s 6-step guide on how to pop a pimple
1. Sterilise the area and be sure to have clean tools, hands, and environment.
2. You’ll want to make sure you wash your face before with warm water, or better yet, take a steamy shower, to really open up the pores.
3. Use your fingers or a comedone extractor as I most often use in my videos, to place pressure on the skin immediately surrounding the whitehead, to push the contents out. If using fingers, increase traction by wrapping clean tissue paper around the fingers applying pressure.
4. A whitehead should come out pretty easily if it is ready, but if the pimple is not popping, there’s definitely a time to give up because forcing it and continually pushing and squeezing will only irritate your skin cause increased swelling, redness, and pain, and certainly increase your risk for local infection and scarring.
5. To finish I would recommend applying a topical corticosteroid and /or a topical acne spot treatment that likely contains benzoyl peroxide or an antibiotic, cool compresses if desired, or just try to leave the area alone.
6. See a dermatologist or skincare professional to help you get these extracted. In short, Know When To POP and Know When To Stop!
Amazon has launched it’s very own colour cosmetics range called Find. It has everything from eyeshadow palettes and highlighters, to lip glosses and chip resistant nail polish and it’s all available with Amazon Prime. So if you don’t have time to head to the shops, but desperately need a poppy-red lipstick for your night out then you can order it and have it delivered on the same day.
Offering up the products in a different way, they’re all sold in complimentary bundles. For example, if you needed that red lippie, then you’d get a matching red lip liner as well. There are also cheek bundles that include a highlight and contour stick duo and eye bundles that feature a jet black mascara and eyeliner, plus many more. Your credit card will be happy too, because the prices are all under £20.
‘I never use pencil eye liners, but this might have converted me. It’s actually quite a creamy formula which glides onto your lash line or lids really easily, perfect for smudgy corners or a smokey eye. Not sure if I’ll ever ditch the liquid eyeliner completely, but it’s definitely something I’ll be keeping in my makeup bag.’ Jadie Troy-Pryde – Acting Social Media Editor
‘I really, really rate this blusher and have been using every day ever since I started testing the products a couple of weeks ago. It’s the perfect pink that mimics a natural flush really well. A small powder brush picks up the pigment so well, so you really don’t need too much, just a touch on the apples of your cheeks.’ Katie Thomas – Digital Beauty Editor
‘The bronzer chubby stick is light and easy to blend, but in my opinion it’s more of a highlighter than a bronzer. The roll on stick is sheer, with so much shimmer that your skin actually sparkles after using it. It’s great for a darker holiday highlighter but for a genuine natural bronzer, it doesn’t do the trick for me.’ Jenny Proudfoot – Junior News Editor
‘Find’s blue mascara is my biggest surprise. I like the applicator, am impressed by volume (you get a full lash effect) and the blue shade really made the green in my eyes pop. It is however a very bright blue so I found my best results came from just using it on the bottom lashes and the tips of my top lashes.’ Jenny Proudfoot – Junior News Editor
‘I wasn’t a fan of the Find lip liner I have to say. While I liked the shade and the roll up crayon format rather than a pencil, it didn’t sit well on my lips. It didn’t really blend and gave an overall cakey look.’ Lucy Abbersteen – Acting Digital Beauty Writer
‘I love a chubby stick and Find’s offering has a lot of my essential requirements – it’s light, blends easily and the warm pink shade is very flattering. My only issue is the shimmer excess which in my opinion makes it look sparkly and unnatural.’ Jenny Proudfoot – Junior News Editor
‘So very easy to use, quite lightweight creamy formula and easy to blend the edges with your fingertips. The lightest shade is great for pale skin as a lot of highlighters aren’t quite bright enough to do the job, but this one leaves a really nice dewy glow – a bit like moonshine.’ Lucy Abbersteen – Acting Digital Beauty Writer
‘Thoughts: the bronzer, part of the Sunkissed Duo, looked good with it’s slick, no fuss packaging. The product went on smoothly and easily blends, so good for on the go. I prefer more of a matte bronzer as it had some shimmery flecks in it – but would be a great addition to your summer beauty kit.’ Holly Rains – Online Editor
‘I cannot complain about the eye shadow quad. Each shade was super wearable, blended well together and lasted well throughout the day. An excellent addition to my make-up kit.’ Katie Thomas – Digital Beauty Editor
If your hair needs a new lease of life, we’ve found just the antidote
Heard about Briogeo yet? Take a seat as we educate you on the subject of your new hair love.
A natural beauty brand offering both vegan and gluten free haircare options, Briogeo is the hot topic of beauty editors everywhere right now. All of the products are 100% cruelty-free, contain no harsh sulfates, silicones, parabens, phthalates, DEA or artificial dyes, and the packaging is both recycled and recyclable. Pretty great stuff.
The brand’s unique name is taken from the Italian word ‘Brio’, meaning vibrant and full of life, and the Latin word ‘Geo’ meaning of the earth and nature; summing up what the brand is all about.
Founder Nancy Twine first forayed into the world of beauty when she was a young girl, assisting her ‘beauty guru’ grandmother in the making of her haircare products. Later she used those same generations-old recipes to launch Briogeo in her Manhattan apartment.
The brand comprises six capsule ranges: Farewell Frizz, Scalp Revival, Curl Charisma, Blossom and Bloom, Don’t Despair Repair! and Be Gentle, Be Kind – all based on the rationale that coveted hair can be achieved with powerful natural products.
One of the brand’s hero products, we’re loving the deep conditioning mask from the Don’t Despair, Repair! line.
If you struggle with weak hair that’s prone to breakage, slather this bad boy over your locks to repair and fortify each and every strand. It’ll infuse dry and/or brittle hair with a cocktail of rosehip and argan oils, B vitamins, collagen and algae extract for that super healthy, shiny hair you crave. Combine with the everyday shampoo and conditioner and your hair will feel healthier than ever.